Rich Gee Group

AUGUST 26, 2014

A new tool (especially technology). Don’t be like one of my past clients who, during each of our weekly sessions, would be regularly distracted by what their competitors were doing and what the ‘marketing’ sites were saying. A direction recommended by friends. A blog post with a ‘new’ idea.

Objective 230

Objective How To Airlines Tips 230

Women on Business

JANUARY 11, 2011

Often this meant trying to read Mapquest directions while driving on a highway or in the dark.

Press Release 160

Press Release Succession Discount PR 160

Strategy Driven

JANUARY 21, 2011

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. sascom Magazine sas com Magazine is the quarterly publication of the SAS Institute, Inc. Remember, recessions make us stronger.

Real Estate 66

Real Estate Magazine Rogers Long-term 66

Harvard Business Review

NOVEMBER 23, 2015

Marketing has entered its “uncanny valley” moment. Some marketing efforts give off the same vibe, like that creepy feeling when a casual online search leads to a glut of ads for the same pair of boots or getaway destination. Sales & Marketing. Magazine Article. And that’s off-putting.

Marketing 8

Marketing Content Supply Chain CRM 8

Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Examine inspiring books and magazines in related fields.

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

OCTOBER 21, 2011

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Harvard Business Review

SEPTEMBER 21, 2011

While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. They may think they're on top of things because their companies use apps to provide magazines or annual reports. Technology. Once again, too many CEOs are hesitating.

Brand 11

Brand B2C Market Segmentation Travel 11