Harvard Business Review

MARCH 20, 2014

In the case of Malaysia Airlines Flight 370, the most impressive fact few reporters choose to explore in any depth is that the Boeing 777’s engine was capable of communicating long after the pilots went silent. Because the airline had the option, but declined , to pay about $10 per flight for real-time access to it.

Airlines 9

Airlines Supply Chain Management Engineering 9

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. That’s not our market position, so we don’t need to worry about it. DAVID: Yeah.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Women on Business

JANUARY 11, 2011

Often this meant trying to read Mapquest directions while driving on a highway or in the dark.

Press Release 160

Press Release Succession Discount PR 160

Modern Servant Leader

FEBRUARY 17, 2016

You can also consider a business that awakens a massive industry then dominates the market shares globally at the same time, busting misconceptions about the way the food service industry must treat employees. $16 America’s largest airline and the most profitable – the airline that love built. They’d say, “Flight attendant?!

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Modern Servant Leader

FEBRUARY 17, 2016

You can also consider a business that awakens a massive industry then dominates the market shares globally at the same time, busting misconceptions about the way the food service industry must treat employees. $16 America’s largest airline and the most profitable – the airline that love built. They’d say, “Flight attendant?!

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Harvard Business Review

JUNE 13, 2017

Given that this intervention could prevent more suffering than many wonder drugs, one would expect that there would be zero market for a breathing machine that didn’t make lung-preventive ventilation as easy as possible. One big reason why is that hospitals purchase technologies without requiring that they communicate with each other.

Technology 8

Technology Health Care Wireless System 8

Harvard Business Review

MAY 28, 2015

Technologies like 3-D printing, robotics, advanced motion controls, and new methods for continuous manufacturing hold great potential for improving how companies design and build products to better serve customers. Why are older incumbent firms slow to adopt new technologies even when the economic or strategic benefits are clear?

Technology 8

Technology Depreciation Christensen Short-term 8

Harvard Business Review

MAY 17, 2017

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

Airlines 15

Airlines Strategy Business Model Metrics 15

Strategy Driven

JANUARY 21, 2011

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Consider these 11 ideas from the Radical Times Webcast series by SAS Marketing Director Jonathan Hornby: 1.

Real Estate 66

Real Estate Magazine Rogers Long-term 66

Harvard Business Review

NOVEMBER 23, 2015

Marketing has entered its “uncanny valley” moment. Some marketing efforts give off the same vibe, like that creepy feeling when a casual online search leads to a glut of ads for the same pair of boots or getaway destination. Sales & Marketing. And that’s off-putting. It’s worth trying to get right.

Marketing 8

Marketing Content Supply Chain CRM 8

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 14

Marketing Guidelines B2C Analysis 14

Harvard Business Review

AUGUST 21, 2013

Information Technology Changes the Way You Compete" was a trailblazing HBR article by Warren McFarlan back in the early 1980s. It told how American Airlines and others had introduced systems to help their customers choose their products and services. These "channel" systems helped steer business to American Airlines.

Competitive Advantage 9

Competitive Advantage Management Information Technology Airlines 9

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Proposal 17

Proposal Airlines Brand Marketing 17

Harvard Business Review

JULY 25, 2014

He claimed that based on this insight he could anticipate their market moves one or even two steps in advance. At the same time, we continued to invest in long-term product development and overseas markets, knowing it was unlikely he could follow us in the short term.”. expansion, out-maneuvering Adelson in the domestic market. “We

CEO 14

CEO Norton Airlines Short-term 14

Harvard Business Review

JUNE 13, 2014

But have you thought about the implications of this trend for management practices? new product releases every day, not every year), has caused an increasing pressure on product development in other areas, and on management in general, to change more continuously as well. The rapid pace of change in software (e.g.,

Software 10

Software Industry Productivity Products 10

Harvard Business Review

DECEMBER 9, 2015

” In this form of marketing, fans who share a common interest are encouraged to engage with little to no prompting by the brand. Done well, we believe that tribe marketing empowers a brand to behave like an effortless host at a cocktail party. ”) will most likely share with others who share that same interest or passion.

Marketing 8

Marketing Brand Merchandising Advertising 8

Harvard Business Review

JUNE 12, 2018

Traditionally, antitrust regulation has looked for whether a merger increased or decreased competition in a particular market. In the case of Baker Hughes and Halliburton’s planned merger a few years ago, the Justice Department detailed how it thought the amount of competition would rise or fall (mostly fall) in 30 market segments.

Company 8

Company Supply Chain Cooper Airlines 8

Harvard Business Review

APRIL 25, 2016

That is a remarkable example of how technology will reshape how we organize to get work done at scale in the future. Airline operations are a huge optimization challenge. Rather, they focus on creating a market where people with cars can connect with people who need rides. But Uber doesn’t do any of this.

Organization 8

Organization Airlines Constraint Power 8

Skip Prichard

MARCH 3, 2021

That’s why I was fascinated by Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger. This lack of trust extends into the world of technology, as well. “Leadership in this digitally distracted world demands a new kind of leader.

Brand 121

Brand Storytelling Trends Content 121

Harvard Business Review

JUNE 8, 2015

Eighteen years ago, five airline companies—Lufthansa, Air Canada, United Airlines, Thai Airways and Scandinavian Airlines—formed an alliance with a vision to offer better services to their customers. Even when dealing with any one airline, they could enjoy access to the resources of several airlines.

Airlines 8

Airlines Hotels Operations Open-book 8

Harvard Business Review

APRIL 26, 2011

Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions. These customer experience management initiatives can be complex.

B2B 15

B2B Airlines Travel Stage-Gate 15

Deming Institute

JANUARY 19, 2017

Some surface unpredictably (dress for an out-of-town business meeting after the airline lost my suitcase); some regularly (pack a healthful lunch for my daughter to take to school). If you are in the business of making carburetors you are at risk of technological innovation putting you out of business. I strongly recommend it.

Deming 28

Deming Christensen System Innovation 28

Harvard Business Review

JUNE 28, 2016

Companies can also rent their business applications (for accounting and finance, human resource management, marketing and sales, collaboration, project management, and so forth) on-demand from companies like Microsoft, Salesforce.com, Workday, Hubspot, Yammer, Dropbox, Basecamp and others.

Entrepreneur 12

Entrepreneur Airlines Construction Short-term 12

Women on Business

JANUARY 24, 2011

For example, as a designer/writer, my skills are not well applied to bookkeeping or financial management. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas. Mine your backyard. Design stems from USE.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

MARCH 10, 2015

Aggressive moves by airlines to migrate frequent flyer metrics from miles flown to dollars spent have caused bargain-hunting road warriors worldwide to whine about “disloyalty programs.” Airlines have clearly calculated that customers who spend more are more valuable to them than customers who fly more.

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Proposal 10

Proposal Airlines Brand Marketing 10

Harvard Business Review

FEBRUARY 4, 2015

When Southwest Airlines started to occupy the same market space as established air carriers, the incumbents predictably focused more on business class and international routes. But not reacting at the business model level does not mean failing to react at the technological level. Consider that Apple sold 74.4

Report 8

Report Disruptive Innovation Banking Insurance 8

Harvard Business Review

MAY 19, 2015

His letter announced a compensation restructuring, which accompanied a dismantling of hierarchy and the introduction of self-managed, self-organizing teams throughout the company. Two years in, Stayer fired three top managers because they kept deferring to him. ” Stayer soon became the darling of management gurus.

Management 8

Management Long-term System Delegation 8

Harvard Business Review

APRIL 13, 2015

After a morning innovation workshop at the bucolic R&D campus of a top-tier but tradition-rich technology giant, the lunchtime conversation with the Lab’s leadership turned strategic. A charismatic CEO, imported from outside the industry, was making bold, expensive investments in new markets. What should they do? Take Boeing.

CFO 8

CFO Innovation CEO Airlines 8

Harvard Business Review

MAY 30, 2014

Southwest Airlines’ decades-long strategy of “short-haul, high-frequency, point-to-point, low-fare service” produced what was not only one of the best-performing airlines in the U.S. For example, deregulation killed off icons in the airline business such as Pan Am and TWA.

Company 10

Company Supply Chain Airlines Health Care 10

Harvard Business Review

OCTOBER 20, 2011

They include the biotech, semiconductor, personal computer, and airline industries. Over the years, the CEOs of these companies faced massive technology disruptions, deep industry recessions, sudden collapses in demand, price wars, oil shocks — you name it. Markets down? Market hype? Competition severe?

Skills 16

Skills Leadership Airlines Long-term 16

Harvard Business Review

JULY 6, 2012

In other words, what are Citibank, American Airlines, Amazon, UPS, and Volvo doing to create engaging apps that bind the user to the company, build brand equity, and provide high exit barriers for customers (and equally high entry barriers for competitors)? Leaders in this space include American Airlines and American Express.

Stage-Gate 13

Stage-Gate Airlines Brand Loyalty 13

Strategy Driven

OCTOBER 21, 2011

Forced to do more with much less, the small businesses that have managed to survive and even thrive during these tough times have recognized one important factor: You can’t always compete on price, but you can compete on service. Many major companies, such as Southwest Airlines, UPS, Chick-fil-A, Best Buy, Yum!

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Harvard Business Review

JUNE 2, 2016

Suppose you owned an airline and ordered an engine from Rolls-Royce or GE. Technology advancements and the Industrial Internet of Things are making this outcome orientation more feasible every day. But in an outcome-centric organization, marketers target individual customers. What are you really looking for? Insight Center.

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

OCTOBER 18, 2016

How does your organization manage the money it spends on digital? In essence, digital investments should be planned and managed according to their current and future contribution to business performance. Note that whether the technology used is “leading edge” is secondary. Let us look at several of them.

Tools 8

Tools Competitive Advantage Operations Technology 8

Harvard Business Review

JUNE 29, 2016

We expect the drone market to surge to nearly $7 billion by 2020 globally, driven by regulatory clarification, continuously decreasing component costs, and – most important– ongoing innovation that connects drone capabilities to big-data analytics. million in investment capital in just the past year. Insight Center.

Competitive Advantage 13

Competitive Advantage Company Outsourcing Analysis 13

Harvard Business Review

APRIL 2, 2014

And in business life, CEOs incentivize and promote those senior executives who can get new ideas to market more quickly than competitors. It started life as an ironworks company, pursued vertical integration by entering coal, eventually moved into pressed steel wheels before diversifying into front wheel drive technology and beyond.

Competitive Advantage 11

Competitive Advantage Airlines Telecommunications Long-term 11