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Can Small Business learn from the American Airlines Merger?

Women on Business

The American Airlines merger gives us a great example of what do look for in a partnership and what we should avoid. This merger will give American Airways access to new markets, expanded human capital resources and more flight capacity. The post Can Small Business learn from the American Airlines Merger?

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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. Their advertising and marketing communications look and sound different from their competitors.

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Spotting Where Innovations Are In The Diffusion Lifecycle

The Horizons Tracker

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. It’s a process that remains largely observed to this day and being able to spot where an innovation is on the lifecycle is pretty valuable.

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The Future Of Business Travel

The Horizons Tracker

With conferences also heading online, the business travel market has ground to a halt as people have learned to communicate without jumping on a plane to do so. This is especially likely if, as expected, costs rise as the airline industry struggles to regain some semblance of financial stability. the researchers say.

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5 Ways to Avoid Groupthink

HR Digest

Many companies and organizations were down because their team members were part of groupthink, and that is why we need to avoid groupthink and improve the decision-making process. . As the official airline company of Switzerland, Swissair was one of the leaders in the airline market. What is groupthink in a team?

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How Innovation Is Completely Different in Established Organizations than in Startups

Leading Blog

Many established organizations commit the mistake of engaging in innovation as if it were a homogeneous process. It’s about upgrading the organization and its core offerings and processes from analog to digital. The Three Tracks of Innovation. All three are important.

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Highest Paying Foreign Language Jobs around the Globe

HR Digest

International Sales Marketing. A global sales marketer is paid a lot and is a dream job for many. However, this job is highly challenging, as the negotiating processes between companies is a real pain and cumbersome. Many airline companies across the world nowadays look for flight attendants who can speak a foreign language.

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