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The Importance of Testing in an E-marketing Campaign

Women on Business

There’s no such thing as too much tracking or analysis: those numbers are a goldmine of knowledge. Look at the number of prospects who buy (or become clients) from each email or campaign. How do their average orders vary? Is the sales cycle longer or shorter with different emails?

Marketing 162
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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

That means he’s open and eager to serve. How often does your company go the extra mile? Do you make it easy for your customer to do business with you?

Brand 215
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The Big Picture of Business – Business Success Checklist

Strategy Driven

Objective analysis of how the organization has operated to date. Strategic Plan includes provisions for refinancing, equity and debt financing. Finance charges are negotiated. Human Resources program is active, professional and responsive to the organization. Development of core business supplier relationships.

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HR Innovation is Best Achieved Internally

LDRLB

He has authored a book on designing measurable HR interventions that impact the final customer of the business. The book is available for free at www.HowManyTheBook.com Naga Siddharth heads HR for the Cloudnine group of hospitals in India and is a Human Technology Innovator according to him.].

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Are They Contractors or Staff?

Women on Business

The IRS uses a 20 Factor Analysis to determine Independent Contractor status, if you answer that you are responsible for at least ten of these areas you need to consider reevaluating their status. Do you tell them when, where and how to work?

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Workforce Analytics Isn't as Scary as It Sounds

Harvard Business Review

Turning humans into numbers isn't what analytics is about; at least not good analytics. Thankfully, in the course of researching our new book, my coauthors and I found several companies that don't fall victim to the Gradgrind effect. Step 2: Apply a conceptual model to guide the analysis. Step 3: Capture relevant data.

Metrics 13
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The Rebirth of the CMO

Harvard Business Review

Better analysis of those insights can improve marketing return on investment (MROI) by 10-20 percent and drive average profit growth of 14 percent. The CMO also worked with the finance office and product managers to link pricing and benchmark data into the RFP process, which improved quality and response times.

P&L 11