Harvard Business Review

OCTOBER 25, 2013

Everything you do in business builds your brand for good or ill, as your actions generate feelings, associations, and ideas in the minds of your consumers. Research by Millward Brown finds that brands with a meaningful difference command a price premium 13 percent higher than weaker category alternatives.

Apparel 8

Apparel Brand Sports Advertising 8

Harvard Business Review

NOVEMBER 6, 2012

Speaking out primes the market, builds anticipation, helps a radical idea sound familiar, and for those whose name becomes associated with the idea, thought leadership offers entree to circles of potential future backers and supporters. Artisans' cooperatives help market products from diverse artists.

Entrepreneur 15

Entrepreneur Cooper Apparel Bureaucracy 15

Harvard Business Review

OCTOBER 10, 2011

Ideally that sustainability could be achieved through market mechanisms — which would be possible if the products that took a bigger toll on the planet also cost more to buy in stores. Common measurements lead to cooperative management, and the pieces fall into place. Unfortunately, the opposite tends to be the case today.

Cost 8

Cost Productivity Products Webinar 8

Harvard Business Review

JANUARY 28, 2014

Henry Ford understood this, paying the workers at Ford more than their counterparts at other industrial companies, reasoning that helping to expand the new middle class was a way to expand the market for Ford’s product. As with other sustainability issues, the social and business consequences are inseparable. Take an Interest.

Golden Parachute 9

Golden Parachute Apparel Trends Short-term 9