Harvard Business Review

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Most companies today are guided by these four facets of engagement.

Loyalty 15

Loyalty Marketing Apparel Maslow 15

In the CEO Afterlife

AUGUST 7, 2011

I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. He (97% of Fortune 1000 companies are led by men) is: 1. The “M” Word: A Company’s Most Underrated Intangible. Visionary.

CEO 100

CEO Golden Parachute Welch Human Resources 100

Harvard Business Review

JULY 8, 2016

The American textile and apparel industries, for example, will tell you that the evidence can be found in the blood on the floor — their blood, on what used to be their floor. Experts continue to debate whether Chinese businesses are truly disruptive. For some industries in the West, this question appears a bit ridiculous.

Business Model 13

Business Model Innovation Company Apparel 13

Harvard Business Review

FEBRUARY 29, 2016

marketers spent nearly $60 billion in 2015 on digital ads, but the industry doesn’t do a great job connecting people with products they want. The Silicon Valley giants that gave us social networks, smartphones, and apps have realized the power of those tools to capture the customer data required for hypertargeted marketing.

Marketing 8

Marketing Software Brand Apparel 8

Harvard Business Review

JULY 30, 2018

It turns out that the word “innovation” is not a Harry Potter-esque magical incantation that, once spoken, renders companies more inventive, creative, and entrepreneurial. The culture at large companies is typically built on a foundation of operational excellence and predictable growth. jessica solomatenko/Getty Images.

Innovation 15

Innovation Company Budgeting Survey 15

Harvard Business Review

DECEMBER 12, 2012

China's luxury market — and the global phenomenon of " trading up " — are well known. Yet when China's consumer markets recently experienced short terms blips, several doubters promptly questioned the pace of their long term growth. But the middle classes are the key drivers for the future.". But times are changing.

Marketing 11

Marketing Apparel Short-term Brand 11

In the CEO Afterlife

AUGUST 23, 2011

Her younger brother is wearing a blazer and a tie for the first time; he is proud of his new apparel, although the look on his face doesn’t support the premise. The “M” Word: A Company’s Most Underrated Intangible. link] #branding #marketing #advertising #design Follow Me on Twitter. Search My Site. Leadership.

Crisis 100

Crisis CEO Brand Apparel 100

Steve Farber

OCTOBER 25, 2016

.” But this much we know: As president of Athleta , the women’s athletic wear company, Teno helped build an organization known for its collaborative, heart-led culture. (My We also know he led Athleta through tremendous growth and helped engineer the sale of the company to Gap in 2008 for $150 million. Know your culture.

Apparel 40

Apparel Energy Workshop Uncertainty 40

Harvard Business Review

NOVEMBER 22, 2017

Why is one multinational consumer goods company organized by category, while another organizes by region? Why is one insurance company deep into an agile transformation while another is experimenting with it only at the edges of its business? How do banks switch customer relationships from branch offices to mobile phone screens?

Strategy 8

Strategy Company Banking Apparel 8

Harvard Business Review

JUNE 17, 2016

In fact, 94% of the senior executives who responded to a recent global survey conducted by our firm, Strategy&, said that growth was a priority for their companies. A few companies, however, do succeed in growing year after year. In short, growth comes from the entire company, not from any particular product or service.

Company 8

Company Engineering Apparel Survey 8

Harvard Business Review

JULY 8, 2013

A client recently told me that he knew it was time to leave his previous job when he was no longer proud to wear the company''s T-shirt in public. The seemingly simple and innocuous act of wearing a company''s T-shirt is actually a very personal and public endorsement that carries a degree of social risk. His comment is telling.

Company 11

Company Apparel Brand Advertising 11

Harvard Business Review

DECEMBER 17, 2014

How much does your company need to invest in innovation? Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. By reaching new customers in current markets?

Innovation 13

Innovation Company Venture Capitalist Business Model 13

Harvard Business Review

AUGUST 23, 2011

All the world's apparel manufacturers and retailers have joined the race to clothe China. Unsurprisingly, apparel spending in China has been growing by a robust 16% per annum. In 2009, sales totaled $114 billion, making China the world's second-largest apparel market behind the $287 billion U.S.

Apparel 12

Apparel Franchising Retail Fashion 12

Harvard Business Review

NOVEMBER 19, 2015

For every Apple, there is an Atari, for every Fuji a Polaroid, and for every Zara an American Apparel. In today’s dynamic business environment, leaders of large established companies need more than ever to run and reinvent the business at the same time. Why does this happen to large companies with a legacy of success?

Company 8

Company Succession Maturity Long-term 8

Harvard Business Review

MAY 6, 2015

The fear of getting Netflix-ed or Uber-ized is spurring big companies to dial up their investment in innovation. But as investment increases, many companies are struggling with a challenging question: how do you know whether your chosen innovation strategy is actually bearing fruit? Large public companies can be more capricious.

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

MAY 26, 2016

However, until recently there was little evidence on this question in the countries that dominate global markets in low-cost manufacturing. The technologies and processes that are transforming companies. In the mid-2000s, Nike embarked on a program to introduce lean manufacturing to its apparel suppliers in the developing world.

Lean Manufacturing 13

Lean Manufacturing Supply Chain Apparel Compliance 13

Harvard Business Review

AUGUST 4, 2017

How the best companies get up to speed. A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

JANUARY 25, 2013

If some of the buzz is any indication — and I believe it will be — it's a concept that will gain a lot of traction this year as more companies look for ways to better manage dwindling natural resources and more consumers demand action on environmental issues. The marketing model changes. How do you begin to address those?

Company 13

Company Apparel Engineering Welch 13

Harvard Business Review

OCTOBER 25, 2013

Founded in 1998, Lululemon produces sports apparel for women that is fashionable, environmentally friendly, and as technically advanced as sports apparel for men. The company spends virtually nothing on advertising. The company now has over 200 stores, and sales soared from US $40 million to US $1.37

Apparel 11

Apparel Brand Sports Advertising 11

Harvard Business Review

MAY 16, 2018

Many companies are aiming to be more transparent and authentic about their products, services, and costs. But when it comes to communicating authentically about the employee experience, companies still have a long way to go. Take outdoor apparel retailer Patagonia. Juj Winn/Getty Images. The timing couldn’t be worse.

Reputation 15

Reputation Brand Attrition How To 15

Harvard Business Review

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. and Europe. Improving perception.

Price 15

Price Retail Discount Tactics 15

Harvard Business Review

AUGUST 29, 2016

In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the company’s brand, products, promotions, and service offerings, on and offline. Measuring Marketing Insights.

Retail 15

Retail Apparel Motivation Attrition 15

In the CEO Afterlife

MARCH 18, 2015

In today’s business, chronic complexity is stifling, stagnating, and bringing companies to their knees. This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

DECEMBER 5, 2012

With the Winter holiday shopping season, fashion apparel retailer Zara has been the focus of media attention — the New York Times recently profiled the innovative fast fashion business model pioneered by Zara, while Elizabeth Cline's book on the costs of fast fashion has climbed up the sales charts. Why wasn't it copied immediately?

Business Model 11

Business Model Innovation First-mover Advantage Apparel 11

Harvard Business Review

MAY 15, 2018

Here’s a truth: many in the marketing industry today don’t really understand brands. If companies can get their data-driven content and platforms right — as brands such as Lego, GoPro, Marriott, and KLM have done – you can turn people into media, willing to spontaneously spread your brand’s gospel far and wide.

Brand 8

Brand Productivity Products Short-term 8

Harvard Business Review

DECEMBER 21, 2011

China is America's third-largest export market, behind Canada and Mexico, accounting for 7% of US exports as of August 2011. Given the importance of the Chinese market, the auto majors would have to be responsive to these demands. In the case of other Asian markets, such as India, ports and airports will be major bottlenecks.

Apparel 15

Apparel Real Estate Automotive Globalization 15

Harvard Business Review

DECEMBER 11, 2018

Companies are spending millions on digital transformation, yet studies find many leaders feel their projects aren’t achieving their objectives. Workfront CEO Alex Shootman says digitization is happening in most companies on a function-by-function basis, leaving teams to work in silos instead of executing new strategies together.

Content 10

Content Crisis Apparel Learning-by-Doing 10

Harvard Business Review

MAY 22, 2018

The automotive industry is being disrupted by electric vehicles and self-driving cars, just as home appliances is being disrupted by the Internet of Things and smart appliances, home entertainment by on-demand content providers, and apparel by online personal stylists such as Stitch Fix and Trunk Club. Data-Driven Marketing.

Automotive 8

Automotive Brand Technology White Paper 8

Harvard Business Review

APRIL 27, 2015

When Gilbane, a family-owned construction company, hired a design firm for a rebranding, the designers surveyed Gilbane’s clients and came back with an important finding: Do not discount the fact that the firm is a “family-owned” business. The companies surveyed had average sales of $3.48

B2B 8

B2B Press Release Construction Brand 8

Harvard Business Review

OCTOBER 2, 2014

So, a decade ago, marketing professor Florian von Wangenheim ( now at the ETH Zurich technical university in Switzerland) and his then-student Markus Wübben ( now an executive at a tech incubator in Berlin) set out, in Wangenheim’s words, to “convince companies to use these models.”. What they found surprised them.

Simon 14

Simon Retail Uncertainty Apparel 14

Harvard Business Review

FEBRUARY 8, 2016

If I asked you to picture the consumer luxury market, you might imagine jewels, sports cars, watches, premium drinks, high-end shoes and apparel, and so on. in 2015, which requires larger companies doing business in Britain to publish a board-approved, public annual slavery and human trafficking statement.

Brand 8

Brand Supply Chain Apparel Tourism 8

Harvard Business Review

JUNE 21, 2013

Given the forecasts of uncertain global economic growth, we might expect companies to hold off from hiring new employees and to limit whatever international hiring they do to emerging markets. The vast majority of board members told us their companies are hiring in double-digits and across the globe. Asia into North America).

Telecommunications 12

Telecommunications Health Care Talent Management Biotechnology 12

Harvard Business Review

NOVEMBER 30, 2016

And the odds that your company, or industry, may find itself targeted by an activist are going up. Many activists are asking some very tough and fundamental strategic questions: Are the company’s investments in the right place? Is the company’s portfolio too diverse? What is our company great at doing?

Management 8

Management Short-term Constraint Apparel 8

Harvard Business Review

JULY 3, 2014

In the apparel industry alone, we’ve just seen the end of American Apparel’s Dov Charney and the ouster of Lululemon Athletica founder Chip Wilson – plus the installation of interim CEOs at Target and JC Penney following their previous leaders’ firings. A lot of CEOs are being shown the door lately.

CEO 16

CEO Six Sigma How To Apparel 16

Harvard Business Review

DECEMBER 7, 2017

It is tough to beat the market and over long periods of time indexing has been shown to outperform most active managers. On the other side, fans of active management see it as a trend that can damage market efficiency and lead to distortions in market prices. But what’s the role of investors?

Supply Chain 8

Supply Chain Asset Management Chemicals Long-term 8

Harvard Business Review

APRIL 23, 2014

Brands in categories from apparel to automotive to sporting goods to spirits are licensed. It can boost brand exposure and expansion without significant investment, helping companies enter international markets or play in new product categories without having to incur the usual product development costs and risks.

Brand 11

Brand Licensing Apparel Merchandising 11

Harvard Business Review

NOVEMBER 6, 2012

Although they're no longer wage slaves, they still feel captive to the fortunes and whims of big companies. Speaking out primes the market, builds anticipation, helps a radical idea sound familiar, and for those whose name becomes associated with the idea, thought leadership offers entree to circles of potential future backers and supporters.

Entrepreneur 19

Entrepreneur Cooper Apparel Bureaucracy 19