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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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Our Top Website Plugins for Shopify Sites

Strategy Driven

Privy: Grow Your Email List Privy is a robust email marketing tool that helps you capture and convert website visitors into subscribers. ReferralCandy: Leverage the Power of Referral Marketing Turn your customers into brand advocates with ReferralCandy. It is a cost-effective way to drive word-of-mouth marketing.

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Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business Review

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium. Data-Driven Marketing.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Sponsored by DXC Technology. A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan. Make room for new technologies.

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Can Lean Manufacturing Put an End to Sweatshops?

Harvard Business Review

Producers in less-developed countries compete by keeping costs low. Over the last thirty years, the lean approach — developed by Japanese automakers — has permeated the manufacturing sector in developed countries, but is much less commonly used in the developing world. Insight Center. Sponsored by Accenture.

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How Chinese Companies Disrupt Through Business Model Innovation

Harvard Business Review

The American textile and apparel industries, for example, will tell you that the evidence can be found in the blood on the floor — their blood, on what used to be their floor. Technologically, Tencent’s WeChat may seem like a WhatsApp knockoff, but it allows users to do a multitude of things that other messaging apps cannot.