Remove Apparel Remove Human Resources Remove Licensing Remove Loyalty
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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

Back in the ‘90s, LEGO had cluttered its corporate structure with the complexity that comes with acquiring a variety of businesses from apparel to theme parks. They launched new product kits, created the blockbuster LEGO Digital Designer, and negotiated some very lucrative licensing arrangements such as Harry Potter and Star Wars.

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