What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.
In the CEO Afterlife
MARCH 18, 2015
Back in the ‘90s, LEGO had cluttered its corporate structure with the complexity that comes with acquiring a variety of businesses from apparel to theme parks. Because of that, they are rewarded with brand loyalty. Management power rests with focused strategies on two product categories, athletic shoes and apparel.
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