What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.
In the CEO Afterlife
MARCH 18, 2015
This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Because of that, they are rewarded with brand loyalty. By 2004, sales and profits were in double digit declines.
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