Harvard Business Review

OCTOBER 10, 2011

Ideally that sustainability could be achieved through market mechanisms — which would be possible if the products that took a bigger toll on the planet also cost more to buy in stores. In a sustainable economy, businesses would serve consumer needs in ways that did not reduce the ability of future generations to meet theirs.

Cost 8

Cost Productivity Products Webinar 8

Harvard Business Review

DECEMBER 21, 2011

China is America's third-largest export market, behind Canada and Mexico, accounting for 7% of US exports as of August 2011. In the short run, China could stop importing and substitute many of these products. Any action that might lead to food price inflation will not be taken lightly.

Apparel 14

Apparel Real Estate Automotive Globalization 14

Harvard Business Review

OCTOBER 25, 2013

A brand’s difference gives consumers an easy rationale for choosing it, and a ready justification for paying a price premium. Research by Millward Brown finds that brands with a meaningful difference command a price premium 13 percent higher than weaker category alternatives. But marketing plays a broader role in shaping a brand.

Apparel 8

Apparel Brand Sports Advertising 8

Harvard Business Review

DECEMBER 20, 2011

Coca-Cola was not alone in facing increasing costs in 2011; one of my clients, Kimberly-Clark, took an earnings hit from record pulp prices. These companies are notable victims of a new reality: resources are constrained and input prices are fundamentally rising. Markets have a remarkable way of sorting the wheat from the chaff.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

SEPTEMBER 4, 2015

The last few weeks have brought news of turmoil in China, including currency devaluations, an economic slowdown, and a stock market plunge. manufacturers were doing about bringing production back to the United States and what factors were driving their decision process. However, the price of oil then tripled in the last decade.

Supply Chain 8

Supply Chain Survey Price Apparel 8

Harvard Business Review

DECEMBER 7, 2017

Among other things, there is growing demand from both retail and institutional investors to align their capital with better environmental and social outcomes, and more resources going into index fund or quasi-indexing products. Index funds, meanwhile, are a cause of heated debate.

Supply Chain 8

Supply Chain Asset Management Chemicals Long-term 8

Harvard Business Review

DECEMBER 15, 2010

They make a deliberate choice about their "way to play" in the market, guided primarily by what those companies do uniquely well: their distinctive capabilities. They then select a set of products and services that best leverage those unique capabilities and optimally suit their chosen way to play. Let's take a closer look.

Succession 15

Succession Retail Merchandising Supply Chain 15

Harvard Business Review

NOVEMBER 6, 2012

Articulate the larger purpose the enterprise serves, and become known for the idea, not just specific products currently offered. Artisans' cooperatives help market products from diverse artists. Together, it's easier to get attention, bargain for better prices, and find information. Build collective clout.

Entrepreneur 15

Entrepreneur Cooper Apparel Bureaucracy 15

Harvard Business Review

FEBRUARY 8, 2016

If I asked you to picture the consumer luxury market, you might imagine jewels, sports cars, watches, premium drinks, high-end shoes and apparel, and so on. Finally, there’s the harsh reality of biophysical limits seriously compromising these companies’ ability to source their products.

Brand 8

Brand Supply Chain Apparel Tourism 8

Harvard Business Review

JUNE 24, 2015

This revolution is a result of the availability of the huge amounts of real-time data that are now routinely generated on the internet and through the interconnected world of enterprise software systems and smart products. to buy or not to buy) and also can change the price of each product frequently at a negligible cost.

Supply Chain 8

Supply Chain Management Constraint Apparel 8

Harvard Business Review

DECEMBER 23, 2015

Besides possibly saving humanity, the deal has another big upside — it signals to financial markets and businesses that the low carbon economy is worth investing in. Multi-trillion-dollar markets are in play and there will be many more winners than losers. Consumers (finally) show interest in sustainable products.

Supply Chain 8

Supply Chain Apparel Energy Price 8

Harvard Business Review

NOVEMBER 30, 2016

What advantage do we have — or can we create — in the market, and how do we maintain and extend this advantage? What is our promise to the market and to customers? If people believe your business fundamentals are sustainable, it will move the stock price higher.” What is our company great at doing?

Management 8

Management Short-term Constraint Apparel 8

Harvard Business Review

AUGUST 29, 2016

In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the company’s brand, products, promotions, and service offerings, on and offline. Measuring Marketing Insights. Insight Center.

Retail 10

Retail Apparel Motivation Attrition 10

Harvard Business Review

AUGUST 14, 2015

Reflecting this broader viewpoint, the company began to expand its market footprint, by, for instance, investing in a start-up that planned to sell furniture via the internet. When the brand does “good things,” such as introduce a highly innovative new product, a deposit is put into the brand bank account.

Brand 8

Brand Banking Apparel Strategy 8

Harvard Business Review

JANUARY 27, 2012

While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. With six to eight boutiques opening every day, at prices 50 percent below retail, Mack says the goal is to make every day "Black Friday" — without selling out too fast given the 72-hour lifetime of each boutique.

Retail 14

Retail Fashion Merchandising Apparel 14

Harvard Business Review

DECEMBER 17, 2014

Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. By reaching new customers in current markets? There are two ways to set revenue targets.

Innovation 8

Innovation Company Venture Capitalist Business Model 8

Harvard Business Review

MAY 16, 2018

Many companies are aiming to be more transparent and authentic about their products, services, and costs. Take outdoor apparel retailer Patagonia. They can benefit greatly from assessing the distance between their recruitment marketing and the actual employee experience. Juj Winn/Getty Images. Let Your People Do the Talking.

Reputation 9

Reputation Brand Attrition How To 9

Harvard Business Review

MARCH 9, 2016

Sure, they wanted a reaction to their product, retail environment, and service delivery. For the budding entrepreneur, a good starting point is to create a qualitative understanding of market drivers. It has expanded to fragrance, skin care, and a variety of related apparel categories. They operated on shoestrings.

Brand 8

Brand Merchandising Chief Financial Officer Retail 8

Harvard Business Review

FEBRUARY 22, 2012

especially in fast-growing foreign markets. for certain domestic markets due to rising costs abroad and labor productivity at home.) These have always been "must do's" in the long debate about labor markets in globalization, but clarity on these issues is especially necessary this year. Use of Revenues and Margins.

Offshoring 13

Offshoring Outsourcing Supply Chain Globalization 13

Harvard Business Review

FEBRUARY 27, 2017

In emerging markets, billions of people have moved out of extreme poverty. Meanwhile, business was free to focus on generating growth, productivity, innovation, and, ultimately, societal wealth. Software, sensors, and analytics are shifting value creation from stand-alone products to combinations of products and services.

Globalization 8

Globalization Supply Chain Human Capital Long-term 8

Harvard Business Review

NOVEMBER 19, 2015

For every Apple, there is an Atari, for every Fuji a Polaroid, and for every Zara an American Apparel. This can be quantified by analyzing the extent to which the share prices of S&P 500 firms are driven by a firm’s present value of future growth options (PVGO) rather than cash flow from current operations.

Company 8

Company Succession Maturity Long-term 8

Harvard Business Review

JANUARY 5, 2018

The chief marketing officers at consumer products companies, the heads of design at luxury apparel companies, and the heads of logistics at large retailers are cases in point. These are jobs in R&D, technology, and other areas vital to a firm’s strategic direction, product development, and process efficiency.

McKinsey 8

McKinsey Human Resources Reputation Brand 8

Harvard Business Review

FEBRUARY 16, 2016

Not surprisingly, with the price of oil dropping, directors of companies the energy & utilities industries are particularly discouraged. If their projections turn out to be right, we should get ready for a bumpy road ahead, with market volatility and negative surprises. chemicals, metals & mining, paper & forest products).

Politics 8

Politics Telecommunications Policies Biotechnology 8

Harvard Business Review

DECEMBER 17, 2013

The clean tech markets keep growing fast: three of the world’s biggest economies — the U.S., In addition, electric and hybrid cars are about 4% of US auto sales now, a doubling of market share in the last couple of years. More specifically, the company pledged to reduce its greenhouse gases by 50% and product energy intensity by 80%.

Supply Chain 8

Supply Chain McKinsey Apparel Energy 8

Harvard Business Review

SEPTEMBER 25, 2012

In the case of solar, vast investments in production capacity in China have quickly brought down the cost of panels — a jaw-dropping 65 percent slide in just 18 months. solar market). This is good news for people buying solar, but it's not great for many manufacturers. Will renewables' share double every 4 years?

Energy 8

Energy Apparel Cost Entrepreneur 8

Harvard Business Review

DECEMBER 19, 2014

But company coalitions aren’t just issuing reports — they’re making promises in line with the rapidly improving economics of renewable energy (which utilities can now obtain in many regions at prices below fossil fuels ). There are many reasons companies might rethink their product formulations.

Chemicals 9

Chemicals Short-term Energy Report 9

Harvard Business Review

NOVEMBER 16, 2018

Recent analysis for a leading apparel retailer showed elasticity of customer response to promotional discounts was up to three times higher during holiday periods than during non-holiday periods and two times higher during weekends than on weekdays. What products are most likely to garner more response when promoted?

Retail 8

Retail Discount Apparel Price 8

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

DECEMBER 20, 2016

It was a productive 12 months, to say the least. As prices dropped, companies noticed, and corporate purchases and commitments to clean energy grew. For some, it’s about the commercial opportunity to appeal to a new or growing market of rights-focused consumers. Debates about climate change melted away. Then came 2016.

Energy 8

Energy Banking Chemicals Globalization 8