Harvard Business Review

JULY 8, 2016

The American textile and apparel industries, for example, will tell you that the evidence can be found in the blood on the floor — their blood, on what used to be their floor. Experts continue to debate whether Chinese businesses are truly disruptive. For some industries in the West, this question appears a bit ridiculous.

Business Model 10

Business Model Innovation Company Apparel 10

Harvard Business Review

MAY 15, 2018

The emergence of the iPhone and smart technology completely altered the way consumers interact with media and brands. People are consuming media and content as well as curating and creating it. Consumers quickly became accustomed to the opportunity to interact and dictate media culture. The conversation now runs two ways.

Brand 8

Brand Productivity Products Short-term 8

Harvard Business Review

DECEMBER 5, 2011

As I covered in my October HBR.org post, Patagonia's "Buy Less" Campaign May Lead to More Revenue , Patagonia has launched a campaign to encourage its consumers to buy only the apparel they need. The maverick retailer has also launched a new website for owners of Patagonia apparel to sell their used clothes to other consumers.

Retail 15

Retail Apparel Supply Chain Agility 15

Harvard Business Review

JUNE 9, 2016

These decisions become even more important when CEO misbehavior is picked up by the media, bringing unwanted public attention that can have an impact on the organization and its reputation. To examine how corporations handle allegations of CEO misbehavior, we conducted an extensive review of news media between 2000 and 2015.

CEO 8

CEO Sample Reputation Press Release 8

Harvard Business Review

JULY 18, 2011

While we readily recognize such a hazard in the food and apparel industries and the need to "secure" all elements of their production chain, most other industries have yet to recognize such a hazard. The hired hands at News of the World , however, did not have to respect this code of ethics.

Morale 10

Morale Apparel Ethics Media 10

Harvard Business Review

OCTOBER 8, 2015

Whether it’s a social fitness app (like sports apparel company Under Armour’s dashboard ) or an immersive experience (consider how Tesla feels more like an intelligent driving partner than a traditional car), a software layer distinguishes the product by incorporating into people’s daily lives. Red Bull is one example.

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

DECEMBER 5, 2012

With the Winter holiday shopping season, fashion apparel retailer Zara has been the focus of media attention — the New York Times recently profiled the innovative fast fashion business model pioneered by Zara, while Elizabeth Cline's book on the costs of fast fashion has climbed up the sales charts.

Business Model 9

Business Model Innovation First-mover Advantage Apparel 9

Harvard Business Review

APRIL 25, 2011

costofweddings.com estimates that the average couple spends $24,000 per wedding, probably an underestimate once one adds up a year's worth of planning for apparel, beauty treatments (including weight loss), officiants and music, venues and catering, and numerous other services. Brilliant brand management is multi-media and cause-related.

CEO 16

CEO Apparel GDP Audience 16

Harvard Business Review

JUNE 1, 2015

The first was about inventory, which is especially hard in apparel. Apparel is especially so — it’s all about what’s hot and popular now, and that can be very fleeting. Mid-Career Crisis. When you’re feeling stuck. What went wrong? A lot of things. There were three big lessons. I never had a sales team.

PR 8

PR Career Apparel Video 8

Harvard Business Review

FEBRUARY 25, 2015

With the concurrent rise in online sales and marketing, print media seemed like a waste. The effect of a broadcast spot or social media campaign on sales may be hard to pin down, but catalogs — with their definitive mail dates and customer and source codes — are easier to track.

Retail 8

Retail Brand Fashion Apparel 8

Harvard Business Review

JULY 8, 2013

A Nike T-shirt signaled membership in the Nike tribe — a tribe that believed in something bigger than shoes or apparel. It can help them navigate the complexities of their social world (and their social-media world). Nike was fast becoming a religion. Reebok was just a shoe company. This lesson has never been more relevant.

Company 9

Company Apparel Brand Advertising 9

Harvard Business Review

FEBRUARY 29, 2016

While marketers want to track customers’ brand sentiments on social media, the tool’s real power is that it enables companies to hypertarget by viewing top influencers in the conversation. First, offer discounts to encourage her to like or follow your brand on social media. Insight Center. The Global Digital Economy.

Marketing 8

Marketing Software Brand Apparel 8

Harvard Business Review

AUGUST 29, 2016

Many companies are busy mapping their customer experience and tracking customer activity across physical stores, call centers, e-commerce sites, and social media, gathering mountains of data from their own surveys, customer tracking systems, loyalty programs, and third-party providers. Turning data into action.

Retail 14

Retail Apparel Motivation Attrition 14

Harvard Business Review

FEBRUARY 10, 2014

The week before Fashion Week in New York, now underway, is perhaps the busiest in the city’s apparel industry. Using their cellphone data and a social-media tool we tracked their geographical movements and documented exactly where they went and when, compiling a real-time, minute-by-minute, day-by-day, snapshot of what they did.

Fashion 8

Fashion Industry Parcell Apparel 8

Harvard Business Review

NOVEMBER 21, 2016

The company offers a subscription clothing and styling service that delivers apparel to its customers’ doors. A five-year-old online clothing retailer, its success in this area reveals how AI and people can work together, with each side focused on its unique strengths. This is where the work interface comes into effect.

Company 8

Company Fashion Apparel Trends 8

Harvard Business Review

MAY 16, 2018

Take outdoor apparel retailer Patagonia. “We stopped posting like we were a 70K+ person company, and…started posting like we were 70K+ people working for the company,” explained Carmen Collins, who runs social media for Cisco’s talent brand. Follow through on your promises. Give Yourself Room to Grow.

Reputation 12

Reputation Brand Attrition How To 12

Harvard Business Review

JUNE 21, 2013

consumer durables & apparel, retailing, education, media, hotels, restaurants & leisure); Consumer Staples (e.g., The industry breakout was done using eight major sectors (similar to those in the Global Industry Classification Standard system): Consumer Discretionary (e.g., chemicals, metals & mining, paper & forest products).

Telecommunications 9

Telecommunications Health Care Talent Management Biotechnology 9

Harvard Business Review

FEBRUARY 22, 2012

But what's really interesting about all of this is that the consumer side of the discussion, while getting more media attention, has been less important in actually forcing change. But then, maybe our obesity problems would be worse without the labels.

Supply Chain 14

Supply Chain Retail Apparel B2B 14

Harvard Business Review

SEPTEMBER 21, 2018

apparel, automobiles, retailing, media, hotels, restaurants & leisure); Consumer Staples (e.g., The industry breakdowns were determined using eight major sectors (similar to those in the Global Industry Classification Standard system): Consumer Discretionary (e.g., chemicals, metals & mining, paper & forest products).

Innovation 10

Innovation Short-term Telecommunications Long-term 10

Harvard Business Review

APRIL 27, 2015

But even for the oldest family businesses in developed economies, such as North America, whether and how to promote “family owned” in advertising, websites, social media and press releases is a more nuanced decision.

B2B 8

B2B Press Release Construction Brand 8

Harvard Business Review

SEPTEMBER 25, 2012

If anything, the story has been the opposite: recent reports herald the decline of wind , and for a year the media has made a big deal out of the demise of solar panel manufacturer Solyndra. Once technologies take off, doublings can happen pretty fast — just ask the investors in the Internet, mobile or social media.

Energy 8

Energy Apparel Cost Entrepreneur 8

Harvard Business Review

JUNE 3, 2013

consumer durables & apparel, retailing, education, media, hotels, restaurants & leisure); Consumer Staples (e.g., The industry breakout was done using eight major sectors (similar to those in the Global Industry Classification Standard system): Consumer Discretionary (e.g., chemicals, metals & mining, paper & forest products).

Succession 8

Succession Telecommunications Biotechnology Real Estate 8

Harvard Business Review

FEBRUARY 22, 2017

apparel, automobiles, retailing, media, hotels, restaurants & leisure); Consumer Staples (e.g., The industry breakdowns were determined using eight major sectors (similar to those in the Global Industry Classification Standard system): Consumer Discretionary (e.g., chemicals, metals & mining, paper & forest products).

Telecommunications 8

Telecommunications Health Care Contingency Plans Biotechnology 8

Harvard Business Review

JUNE 16, 2015

Social media evangelists tell CEOs they need to stop focusing so much on driving sales and “connect instead of promote.” Meanwhile, sales strategists suggest that social media is often more “hype” than “reality.” ” A focus on the transaction, they say, jeopardizes the relationship.

Chief Operating Officer 8

Chief Operating Officer Apparel Marketing Porter 8

Harvard Business Review

MAY 6, 2015

Many of the startups now disrupting major industries like hospitality or media had four or five years to figure out what opportunity was actually worth pursuing, and build a working mechanism for attracting customers. In businesses with billion-dollar bottom lines, it’s nearly impossible to create significant ripples in a year or two.

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

JUNE 22, 2012

But when the retailer took a more careful look, it found that its best opportunity was to get people to buy more in the categories they were already shopping (such as apparel or electronics or groceries). I know of one media company that put a giant gong in its sales department.

Retail 11

Retail Long-term Short-term Apparel 11

Harvard Business Review

FEBRUARY 16, 2016

apparel, automobiles, retailing, media, hotels, restaurants & leisure); Consumer Staples (e.g., The industry breakout was done using eight major sectors (similar to those in the Global Industry Classification Standard system): Consumer Discretionary (e.g., banking & financial services, insurance, real estate); Healthcare (e.g.,

Politics 8

Politics Telecommunications Policies Biotechnology 8

Harvard Business Review

JULY 16, 2013

consumer durables & apparel, retailing, education, media, hotels, restaurants & leisure); Consumer Staples (e.g., The industry breakout was done using eight major sectors (similar to those in the Global Industry Classification Standard system): Consumer Discretionary (e.g., chemicals, metals & mining, paper & forest products).

Telecommunications 8

Telecommunications Biotechnology Health Care Real Estate 8

Harvard Business Review

AUGUST 2, 2013

The CIO of an apparel company participates in digital decisions and supports digital initiatives while keeping the company''s traditional IT unit running smoothly. Can she talk the language of social media or mobile or analytics, and can she help you understand? The Real Power of Enterprise Social Media Platforms.

CIO 8

CIO Technology Apparel Information Technology 8

Harvard Business Review

APRIL 15, 2016

Because most mobile messaging apps don’t have a search or discover functionality, this number must be shared on other media. In Brazil and India , small apparel shops use messaging to alert recurring customers when a new collection has arrived and to share pictures and videos of their products.

Brand 8

Brand Real Estate Content Apparel 8

Eric Jacobson

NOVEMBER 12, 2014

I am truly humbled by the emails, Instagram/Facebook posts, and calls our team receives from people who were touched or inspired by a social media post or shirt we produced. Question : How has social media made it easier for you to be successful at CED? Question : What''s the most challenging thing about being an entrepreneur?

Entrepreneur 73

Entrepreneur Advice Apparel Audience 73

Harvard Business Review

JUNE 3, 2016

In the apparel industry, the benchmark for inventory accuracy is somewhere between 60% and 70%. It is also visually very powerful as it clearly shows that achieving digital transformation will require more than just deploying technologies like cloud computing, social media, or mobile.

Tools 8

Tools Supply Chain CRM Technology 8

Harvard Business Review

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Strategy Driven

JULY 21, 2020

Experiment with new media formats, take a closer insight into changing purchase patterns, and brace yourself to make some digital noise. In the 21st century, social media forums are a lot more than entertainment tools. Start building communities on social media using the ‘native group’ features. Build Communities.

Marketing Strategy 68

Marketing Strategy Marketing Strategy Audience 68

Harvard Business Review

DECEMBER 17, 2014

That might be three to five years in a relatively fast-moving business like media, but 20 years for aircrafts or jet engines. There are two ways to set revenue targets. In our experience, few companies track those projects comprehensively, so even just identifying them can be an eye-opening experience.

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

JUNE 26, 2017

She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. But Erica has been clear that the people who comment on social media are going to be the most vitriolic, and even if you tally up the negative comments, it’s only a small minority of our Facebook followers.

Case Study 8

Case Study Brand Proposal Chief Operating Officer 8

Harvard Business Review

JUNE 6, 2018

Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. To get a clearer, more-complete picture, we studied actual decisions made by 1,500 apparel and footwear shoppers in the United States. Insight Center. Data-Driven Marketing.

Apparel 11

Apparel Retail Fashion Brand 11