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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Selection Methodology. Affiliates.

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You Know What A Customer Might Want, But Not Exactly

Strategy Driven

However they want to choose what kind of engine it will have, the paint scheme, the interior, the technology and the additional accessories like a roof rack option. That’s why a CQB apparel configurator is something that you need to provide for businesses that want to quickly see how much their unique demands will cost.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Was the e-commerce giant engaged in a long game to alter the relationships between consumer goods makers and their brick-and-mortar retail partners? On the other side are persistent worries about conflict — not just with traditional distribution channels but also with retailers carrying the brand. Sponsored by DXC Technology.

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Personalized Technology Will Upend the Doctor-Patient Relationship

Harvard Business Review

Wearable technologies, implanted devices, and smartphone apps allow continuous monitoring and create a ubiquitous, 24/7, digitized picture of your health that can be accessed and analyzed in real-time, anywhere. Technological advances based on the Bartender model will also push the boundaries of healthcare into new retail frontiers.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

Yet, according to recent consumer research from Kantar Retail, 71% of consumers now claim that loyalty incentive-programs don’t make them loyal at all. And with today’s technologies, companies now have the ability to see and act on these fluctuations in the moment. The reality is that there is no such archetypical customer.

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How to Know Which Digital Trends Are Worth Chasing

Harvard Business Review

The right technologies, however, can be incredibly valuable, driving customer satisfaction and possibly even providing a sustainable competitive advantage. Start by identifying those, and then use digital technology to alleviate them. The second lever is to use digital technology to materially improve customer service.

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When a Simple Rule of Thumb Beats a Fancy Algorithm

Harvard Business Review

For a retailer, it’s extremely useful to know whether a customer will be back or has abandoned you for good. But as the amount of data that retailers are able to collect grows and the predictive models keep improving, the models will inevitably become markedly better at predicting customer behavior than simple rules.

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