Armstrong Ethics Goal Marketing 
Strategy Driven
JUNE 7, 2013
The first which I attended was at the Armstrong-Johnson Ford dealership. Rather than discussing the taste of the food, I asked about his desired legacy and the Big Picture goals of the organization. Ethics cannot be edicted from afar. The ethical conduct of business has a direct relationship on the ability to grow and prosper.).
Harvard Business Review
JANUARY 22, 2013
To shareholders, to the markets, to "consumers." If you're going to live a life that matters, you need an ethical compass: a belief system with a true north that points toward values that are in some sense enduringly, meaningfully good. To your boss, her boss, his boss, or their boss. Where's your true north?
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