I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
I'm the CEO of Desso , a European company that makes carpets, carpet tiles and synthetic sports surfaces. A group of us bought the company from the Armstrong Group in a buy-out in 2007. In pursuit of this goal, I committed Desso to becoming 100% Cradle-to-Cradle by 2020. I'm also an owner. We did that.
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