Strategy Driven
SEPTEMBER 2, 2020
The magazine and newspaper industries have been hit pretty hard by the world’s progressive adoption towards digital, but that doesn’t mean all is lost. In this article, we take a detailed look at how mediums like these can stay relevant in an ever digital world. Well, that’s what we’re here to discuss today.
In the CEO Afterlife
FEBRUARY 5, 2011
Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.
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CEO Insider
MAY 20, 2020
The coronavirus pandemic is just one example of how events beyond our control can impact share markets. The Australian market (ASX200) fell from a post GFC high (February 20), by 37% in just over a month- one of the fastest sell offs since the 1987 crash; then rallied over 20% in April, 2020. Events such […].
Strategy Driven
SEPTEMBER 4, 2020
The magazine and newspaper industries have been hit pretty hard by the world’s progressive adoption towards digital, but that doesn’t mean all is lost. In this article, we take a detailed look at how mediums like these can stay relevant in an ever digital world. Well, that’s what we’re here to discuss today.
CEO Insider
APRIL 15, 2020
Emotional influence happens every day; it’s called “marketing”. We are all guilty of “self-marketing” when we ensue into heavy persuasion. License and Republishing: The views expressed in this article 7 Behaviors of Marketing Influencers are those of the author Donna Kayarian Chiacchia alone and not the CEOWORLD magazine.
CEO Insider
JUNE 30, 2020
Even after the Covid-19 crisis, investment in Blockchain continues, a fact that is reflected in the estimates for the progress of the market in 2020. You can't reproduce, republish, or reprint it without the express permission of the CEOWORLD magazine.
CEO Insider
MARCH 23, 2021
The case for video marketing is clear. Megan Allinson of BKM Marketing outlines why brands should integrate this powerful asset in their marketing mix and offers strategies to creating valuable video content. Just as evident is that brands miss an exciting chance to connect with customers when they don’t produce videos.
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