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Earn Customer Loyalty Without Losing Your Shirt

Harvard Business Review

The bank has a framework within which every employee understands the business objectives of earning customer loyalty, and where every business practice is designed to encourage both systematic and spontaneous attempts to wow customers. The result: dramatically lower employee attrition, lower costs, and higher customer loyalty.

article thumbnail

Earn Customer Loyalty Without Losing Your Shirt

Harvard Business Review

The bank has a framework within which every employee understands the business objectives of earning customer loyalty, and where every business practice is designed to encourage both systematic and spontaneous attempts to wow customers. The result: dramatically lower employee attrition, lower costs, and higher customer loyalty.

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The Most Common Reasons Customer Experience Programs Fail

Harvard Business Review

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. Customer Lifetime Value : This is the net present value of all future customer revenues with account for attrition and your discount rate. Empowerment.