Strategy Driven

NOVEMBER 17, 2010

An example of a goal for a mentoring program could be that mentees will be more confident and knowledgeable when interacting with clients. An example of an objective for your mentoring program could be that after the first three months, a mentee will be able to complete a critical task in half as much time as they did before being mentored.

How To 62

How To Tacit Knowledge Mentor Intellectual Capital 62

Harvard Business Review

MARCH 28, 2016

Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, emphasizing the corporate brand name over individual product lines. Brand equity. Competitive strength.

Advertising 8

Advertising Brand Company Attrition 8

Harvard Business Review

AUGUST 25, 2015

In this latest flurry of debate about working long hours , some have intimated that overwork is inevitable in highly competitive industries such as law, finance, and high tech. We’ve all heard by now that productivity decreases with overwork, while attrition and health care costs increase. But that’s just not true.

Real Estate 8

Real Estate Attrition Entrepreneur Business Model 8

Harvard Business Review

SEPTEMBER 22, 2011

Your CFO and finance team can take a leadership role here. For instance, you can calculate the value of turning a detractor into a promoter, or use differences in attrition rates to assess the expected lifetime values of different customer groups. One direct marketer learned this the hard way. Organized learning.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10