Team Bonds Can Secure Loyalty Among Gig Workers
The Horizons Tracker
JULY 11, 2023
The high attrition rate among gig workers, such as over 60% of Uber drivers leaving the platform within the first six months, has led to problems of low engagement and employee retention. Additionally, drivers who were randomized into teams during the experiment earned 6% more revenue two weeks after the contest was over.
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