Audience Related Topics 
Chart Your Course
AUGUST 28, 2017
Understand Your Audience. Before you can communicate with your audience about the rumor, you need to first understand your audience. By researching in detail your audience and their reaction to the rumor, you will be to address it most effectively. How do they perceive the rumor? What do they value most in your brand?
Chart Your Course
OCTOBER 1, 2014
Audiences will feel a deeper sense of trust and connection with a speaker who makes them laugh, and both your employees and your organization will benefit from the stress-relieving properties of humor. One way to encourage humor and fun in your workplace is to hire humorous motivational speakers for your corporate events and conferences.
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Chart Your Course
APRIL 16, 2018
Posting concerns and complaints to your digital audience doesn’t solve the problem, it worsens it. Implement a “Custom Strategy” The Harvard Business Review, on “How to Separate the Personal and Professional on Social Media,” recommends a custom strategy: users manage both their audience and their content.
Chart Your Course
JANUARY 15, 2013
Social media – LinkedIn, Facebook, YouTube, Twitter – can allow you to reach an audience larger than ever before – with more impact and longevity than a Super Bowl advertisement. Are you using social media to grow your business? If not, you are missing out.
Chart Your Course
NOVEMBER 15, 2018
The LinkedIn platform is designed with built-in features you can use to promote your brand to B2B audiences. LinkedIn further serves as a publishing platform that lets you reach your target audience with content that positions your brand. You can also include career pages that let your profile double as a recruitment platform.
Chart Your Course
JULY 30, 2018
You could be the best public speaker in the world, but if your audience is asleep, your words are wasted on them. Some suggest you “over-communicate” – be redundant and explicit in your instructions so that there’s no confusion or second-guessing. Promote effective listening. Promote good listening by example.
Chart Your Course
AUGUST 14, 2012
As a professional speaker for the past twenty years, the most exciting thing I love to do is speak, inspire and motivate audiences around the world. The next time you are looking for a speaker for your company or association meeting, please keep me in mind. Charting your course! President and Lead Navigator. View videos.
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