Tanveer Naseer

FEBRUARY 12, 2013

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. Some measurements become indicators that help with operating and strategic direction. Other measurements provide hard ROI data.

CPA 261

CPA Organization Succession ROI 261

Harvard Business Review

MARCH 5, 2012

These orbit brands are actively building new Customer Gravity Generators. Orbit brands are organized differently than traditional companies. Traditional brands are like artillery. Orbit brands are more like scientists building a supercollider. Are you using social media as a channel for delivering messages to an audience?

Brand 14

Brand Customer Loyalty Marketing Mix Media 14

Harvard Business Review

MAY 9, 2013

What we need is a framework that helps us transcend the many different ways that consumers are connecting with brands and lets us see the bigger picture. To find the right marketing mix, we have to look at four elements of the modern media experience: 1. What if we tossed away the terms we have used to date? The Consumer.

Media 8

Media Marketing Advertising Marketing Mix 8