Tanveer Naseer

FEBRUARY 12, 2013

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. Some measurements become indicators that help with operating and strategic direction. Other measurements provide hard ROI data.

CPA 261

CPA Organization Succession ROI 261

Harvard Business Review

MARCH 5, 2012

They spend their time sighting targets (through customer segmentation), calibrating trajectories (by optimizing marketing mix), loading ammunition (with messages and offers), firing their weapons (with marketing campaigns), and celebrating successful strikes (from sales). Traditional brands are like artillery.

Brand 13

Brand Customer Loyalty Marketing Mix Media 13

Harvard Business Review

MAY 9, 2013

To find the right marketing mix, we have to look at four elements of the modern media experience: 1. Understanding how the audience consumes the medium is core to understanding what type of advertising they will best embrace. But there''s a catch to this (there is always a catch, isn''t there?). The Consumer. The Platform.

Media 8

Media Marketing Advertising Marketing Mix 8