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The Importance of Testing in an E-marketing Campaign

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. By testing your marketing campaign, you gain more time, money and experience for future projects. Has Email Marketing Become Obsolete? Even though we are bombarded with thousands of emails per.

Marketing

Marketing Press Release Direct Marketing Discount

Harper Lee and Dr. Seuss Won’t Save Publishing

Harvard Business Review

JULY 24, 2015

Publishers are relying on successful retreads like Harper Lee and Dr. Seuss, whose names alone will sell books, and authors who come to them with a pre-existing “platform,” i.e., a built-in audience. This “show-me-your-audience” skepticism may be a smart move. Build their own brand and audience.

Short-term

Short-term Long-term Audience Brand

Leadership Digital

The Importance of Testing in an E-marketing Campaign

Harper Lee and Dr. Seuss Won’t Save Publishing

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