The Big Picture of Business – The Realities of Branding… Slogans that Mislead
Strategy Driven
JUNE 22, 2012
More than 80 percent of what one sees and hears is clever, informative, research-based, sensibly executed and intended to orient target audiences toward marketplaces. Direct mailings to niche audiences. Their words overstate, get into the media and are accepted by audiences as fact. Business-to-business publication advertising.
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