Audience, Continuous Change, Film and Technology

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Continuous Change

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Managing Creativity: Lessons from Pixar and Disney Animation

Harvard Business Review

APRIL 9, 2014

Ed Catmull is a co-founder and the longtime head of Pixar Animation Studios, which struggled for 10 years from its founding in 1986 until the runaway success in 1995 of its first feature film, Toy Story. Does this create pressure to adopt the same technology or the same processes? In his new book Creativity, Inc. Why is that?

Creativity

Creativity Film Management Short-term

The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

JUNE 22, 2012

More than 80 percent of what one sees and hears is clever, informative, research-based, sensibly executed and intended to orient target audiences toward marketplaces. Direct mailings to niche audiences. Their words overstate, get into the media and are accepted by audiences as fact. Business-to-business publication advertising.

Brand

Brand Analysis Advertising Software

Leadership Digital

Managing Creativity: Lessons from Pixar and Disney Animation

The Big Picture of Business – The Realities of Branding… Slogans that Mislead

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