Strategy Driven

MARCH 27, 2020

With geofencing, you can target exact audiences in precise areas and drive sales your way. Many geofence companies charge based on CPMs. CPM stands for Cost Per 1,000 Impressions. For instance, a $14 CPM rate equates to 71.428 impressions. Geofencing campaigns usually charge rates between $15 to $17 CPM.

CPM 66

CPM Cost Marketing Advertising 66

Harvard Business Review

NOVEMBER 3, 2014

Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on. And since you usually pay on a CPM basis, you get tons of free impressions.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on. And since you usually pay on a CPM basis, you get tons of free impressions.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

FEBRUARY 22, 2011

Our audience was composed of C-level digital executives from nearly a hundred major media brands. Owning the audience is an imperative. The Google search window gives it the capability to direct the distribution of audiences and thus revenues across other websites. Fourth, monetizing audiences requires analytics.

CPA 15

CPA CPM Advertising Disintermediation 15