Harvard Business Review

AUGUST 10, 2016

Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. But trafficking in low CPMs has become dangerous. Our research suggests that up to half of paid media impressions fail to reach a marketer’s target audience. Ads that miss the target audience. Ads that don’t fully load.

Cost 8

Cost Price CPM Audience 8

Harvard Business Review

NOVEMBER 3, 2014

Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on. And since you usually pay on a CPM basis, you get tons of free impressions.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on. And since you usually pay on a CPM basis, you get tons of free impressions.

Technology 8

Technology Marketing Company CRM 8