Strategy Driven

MARCH 27, 2020

Examining the cost of geofencing marketing will teach you a lot about the value you’re getting out of a campaign. About 3 out of 4 consumers complete an action after receiving a message thanks to location-based marketing. With geofencing, you can target exact audiences in precise areas and drive sales your way.

CPM 66

CPM Cost Marketing Advertising 66

Strategy Driven

JANUARY 29, 2021

While it may take time to build an audience that will attract the attention of a potential advertiser, it is the best way to earn a profit. Typically, advertisements are sold by CPM, or cost per mille. The average rates for podcast advertising are about $18 for a 30-second CBM and $25 for a 60-second CPM.

CPM 122

CPM Advertising Audience Discount 122

Harvard Business Review

AUGUST 10, 2016

Marketing is essential for companies. Throughout the customer journey, marketing both changes brand perception and awareness and drives sales. Simultaneously, companies need to justify marketing expenses — down to the last penny. Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy.

Cost 8

Cost Price CPM Audience 8

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. Today smart marketers do know which half isn’t working.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. Today smart marketers do know which half isn’t working.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

FEBRUARY 22, 2011

Our audience was composed of C-level digital executives from nearly a hundred major media brands. Owning the audience is an imperative. The Google search window gives it the capability to direct the distribution of audiences and thus revenues across other websites. Fourth, monetizing audiences requires analytics.

CPA 15

CPA CPM Advertising Disintermediation 15