Women on Business

NOVEMBER 23, 2010

I have observed that Mee is such an exceptional orator because of the way he manages to so eloquently connect with an audience. Whenever he speaks, he seems to carry the audience in the palm of his hands. A presentation—even a sales presentation—should not be about the speaker, but rather, about the audience.

Press Release 184

Press Release Audience Discount PR 184

Women on Business

DECEMBER 2, 2010

For some, say children (most likely his primary target audience), Buddy is an elf. But let’s assume that Buddy is indeed an elf, developed and created by the North Pole to fill a need…to make toys. It’s essential that your brand be built on key strengths that mirror the needs, wants, desires of your target audiences.

Brand 215

Brand Press Release Discount Customer Loyalty 215

Women on Business

JANUARY 11, 2011

Know the TV’s market. Tell the producers how you are going to be able to help their audience. In order to get booked on TV, you need to have the right marketing materials. To draft a pitch that brings results, follow these steps: 1. When drafting your pitch, don’t make it salesy. Make it informative and entertaining.

Press Release 157

Press Release PR Discount Magazine 157

N2Growth Blog

DECEMBER 7, 2010

By any category analysis or analytical standard blogging has obviously developed into a powerful communication medium. If you don’t have the time to make blogging a priority the effort will end in frustration for both you and your audience. I have read many a commentary ranging from the negative – “is blogging dead?

Blog 345

Blog Content Media Brand 345

N2Growth Blog

NOVEMBER 17, 2010

But the audience was oh-so quick to grab their phones and tweet/IM/Facebook about what they were watching. In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality.

Media 419

Media Blog Audience Ryan 419

Strategy Driven

JULY 5, 2019

Public relations firms continually strive to restore consumer faith in businesses. On top of that, subtle, yet informative marketing could be used to restore your company’s name in the public consciousness. But without goodwill, the glue that ties a business to its audience washes away. It happens all the time.

Reputation 81

Reputation How To Operations Marketing 81

N2Growth Blog

NOVEMBER 8, 2010

A person could either take several minutes to explain the evolution of technologies, mediums, shift in content paradigms, engagement practices and market dynamics that came together to make the Internet a more valuable and efficient space, or they could just utilize &# social media&# as a descriptive aid to make the connection.

Blog 360

Blog Collins Efficiency Brand 360

Strategy Driven

NOVEMBER 4, 2016

Other PSAs were devised by public relations agencies and the non-profit organizations themselves. It was a consortium of advertising agencies who produced public service messages discouraging drug use. Through all that, I became enamored with community service, developing trust relationships with stakeholders.

Advertising 50

Advertising Education Audience Marketing 50

Strategy Driven

NOVEMBER 20, 2015

While sales objectives are most common, trade shows may also be behavior, product, distribution or marketing oriented. Allow your staff to interface with the public. Perform informal market research. Delineate other categories of visitors, and develop a strategy for maximizing your time with key prospects.

How To 50

How To Follow-up Participative Objective 50

Women on Business

DECEMBER 17, 2010

I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan. But Oh My Gosh!

Media 198

Media Press Release Discount PR 198

Women on Business

JANUARY 22, 2011

Use social networking as a powerful way to engage your audience, share your expertise, increase your “validity&# as a provider in your chosen field, and build your community of clients on the web. What if you don’t have the time or inclination to dedicate resources to this type of marketing?

Press Release 100

Press Release Discount PR Blog 100

Women on Business

NOVEMBER 23, 2010

Evaluate how your services are packaged for your specific audiences. Many of my medical group clients, assume “expensive advertising” when they hear the term “marketing.” When asked “how do you market your practice?” Looking at your company from your clients’ eyes will give you perspective on what’s important to them.

Press Release 157

Press Release Discount PR Long-term 157

Harvard Business Review

JANUARY 21, 2015

Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment. Many marketers have built their careers on following a series of highly detailed plans based on copious data.

Agility 8

Agility Marketing Advertising How To 8

N2Growth Blog

MAY 26, 2010

While not all great business leaders have served in the military, those of you who have worked to develop the leadership traits mentioned above understand the advantages you derive from a having a military leadership state of mind. link] mikemyatt Hi Mark: Thanks for your comment and the kind words, but most of all thank you for your service.

Leadership 284

Leadership Gordon Blog Brand 284

N2Growth Blog

AUGUST 22, 2010

When there’s enough intrigue to keep a film crew busy, enough &# ah-ha&# moments for disconnected CEOS, and enough shock and dismay to satisfy a nationwide TV audience then I submit to you that the issue we’re discussing today is a very real one…Many CEOs are simply out of touch with their businesses.

Blog 417

Blog Gordon CEO Consultative 417

Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

MARCH 11, 2016

Marketers are used to thinking and speaking in demographics , since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities among customers. laura schneider FOR HBR.

Marketing 8

Marketing Marketing Strategy Audience Media 8

Harvard Business Review

JANUARY 19, 2012

I've been on both sides of public relations. Now, I run a consulting firm that focuses on clients' marketing efforts, helping them craft the strategy and language to create critical masses of loyal customers. They knew me, my work, and my audience. In turn, your media relations efforts would actually generate results.

PR 15

PR Press Release Public Relations Media 15

Harvard Business Review

JULY 30, 2015

A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. Marketing activities today generate unprecedented amounts of data.

Marketing 8

Marketing Advertising Trends Brand 8

Eric Jacobson

JULY 19, 2016

Debbie Laskey is one of my go-to experts when I seek advice about a number of business topics, including marketing, social media, and nonprofit marketing and leadership. If they do, they need to enter the 21st century and understand that the communications specialty is just one aspect of an overall marketing plan.

Marketing 50

Marketing CPA Leadership Budgeting 50

Harvard Business Review

DECEMBER 23, 2010

Social networking is the most significant business development of 2010, topping the resurgence of the U.S. Because these social networks are a unique way of broadly communicating real-time messages to the audiences they want to reach. That's why social networking is the most important business development of the year.

Advertising 15

Advertising Middle Management Public Relations Travel 15

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. At the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth. Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers.

Media 8

Media B2B Disintermediation Content 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

OCTOBER 7, 2016

Few things are more damaging to a brand’s reputation than a hack in the headlines, and in the event of a public security incident, it’s highly likely that the Chief Marketing Officer (CMO) and the Chief Security Officer (CSO) will be the first people the CEO looks to and says “What do we do now?”

Planning 8

Planning Company Crisis Brand 8

Women on Business

JANUARY 24, 2011

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. Magician, comedian and dark arts expert TELLER (Penn & Teller), is the director and other co-writer.

Press Release 150

Press Release Discount PR Fraser 150

N2Growth Blog

OCTOBER 6, 2010

Now that Bill will probably never speak to me again, here are the few gems that he passed along to the audience: Get better every day you live. Leaders get too caught up in trivial things and don’t pay enough attention to leadership development. The lack of leadership development in most organizations is tragic.

Blog 360

Blog Brand Media Influence 360

Harvard Business Review

JULY 22, 2013

Nowadays, marketers are inserting their content in much more effective ways. Over the past decade, a new bestiary of ways to get paid-for content directly into the media stream has been developed, some of which directly assign authorship to the company bankrolling them. If journalists have to do that, so should marketers.

Ethics 8

Ethics Content Guidelines Media 8

Harvard Business Review

OCTOBER 13, 2014

The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. While it is easy to categorize business as in line with the free market and progressives as anti-market, the reality is far more nuanced.

Business Model 8

Business Model Hotels Venture Capitalist Transportation 8

N2Growth Blog

OCTOBER 21, 2010

You see it is precisely by not attempting to steamroll, manipulate or outsmart others, that you’ll be able to effectively convey your message even to an audience that might not otherwise be willing or receptive. Disagreeing does not equal disrespect, yet we seem to have developed a culture that doesn’t know the difference.

Blog 419

Blog Gordon Learning-by-Doing Open-book 419

N2Growth Blog

JANUARY 18, 2011

What made this presentation so powerful was it was more than just an act put on for the benefit of the attendees, it was completely authentic and the audience knew it. If you struggle with recruiting, team building, and leadership development you likely have a bad attitude.

Leadership 420

Leadership CEO Blog Learning-by-Doing 420

Harvard Business Review

MARCH 18, 2016

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Women on Business

JANUARY 13, 2011

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. 9) Define your universe of clients Brainstorm ways to market your business online and truly dominate your defined, targeted universe.

Press Release 145

Press Release Discount Content Directory 145

N2Growth Blog

OCTOBER 7, 2010

A great presenter and story-teller, Joe has complete command of his subject matter and gave the audience actionable instruction on how to create influence. Joseph Grenny - Joe spoke about the need for, and power of influence. Most notably he did it very well. My favorite quote by Steve was: “ Great ideas invade people.&#

Blog 353

Blog Blue Ocean Strategy Collins Video 353