The Right Way to Present Your Business Case
Harvard Business Review
JULY 21, 2014
You may be tempted to stick to facts and figures to do the persuading for you, but great presenters know that the best way to hook an audience is through a story. The first reaction to that change is typically fear,” and the only real way to get your audience to overcome their reluctance is to “appeal to the heart and not the mind.”.
9 
Let's personalize your content