Eric Jacobson
JULY 25, 2014
David Grossman , president and founder of The Grossman Group , published in 2010 a helpful, free eBook titled: Mastering The Art of Messaging. Using the 18-page ebook , you''ll learn : what a strategic messaging plan should encompass (and what it should not include). Thanks, as always, David, for another useful ebook!
leaderCommunicator
JANUARY 9, 2014
The problem with scripted speeches that either haven’t been practiced or that rely on technology to be delivered is that there’s little room for error. Plus, audiences are forgiving when presenters speak from the heart. If the audience may be aware of an issue, it’s always better to acknowledge what’s happening and then move on.
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Coaching Tip
AUGUST 15, 2016
One of the biggest challenges everyone in business faces is getting a recommendation approved--whether it be a costly new technology program, a new hire, the close of a big sale, or a request for promotion. At the heart of getting your pitch approved is making your audience care about it. People pitch ideas every day.
leaderCommunicator
MAY 7, 2013
Here are four steps to build employee engagement: Understand your audience and what’s important to them – The top priority for building engagement is to give employees information they need to succeed in their jobs, and ensure they know where to find additional resources. You may use existing channels or create new ones.
Eric Jacobson
SEPTEMBER 15, 2013
David Grossman , president and founder of The Grossman Group , published in 2010 a helpful, free eBook titled: Mastering The Art of Messaging. Using the 18-page ebook , you''ll learn : what a strategic messaging plan should encompass (and what it shouldn’t). Thanks, as always, David, for another useful ebook!
Harvard Business Review
JULY 21, 2014
You may be tempted to stick to facts and figures to do the persuading for you, but great presenters know that the best way to hook an audience is through a story. The first reaction to that change is typically fear,” and the only real way to get your audience to overcome their reluctance is to “appeal to the heart and not the mind.”.
Eric Jacobson
OCTOBER 7, 2010
Using the 18-page ebook, youll learn : •what a strategic messaging plan should encompass (and what it shouldn’t). Thanks David, for another useful ebook! •how to identify the right tone and content. •what media you can use to convey it. •what media you can use to convey it.
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