article thumbnail

Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

Unpacking the Science Behind How We're Convinced and How to Use It Ethically As social creatures, we often seek shortcuts to navigate our complex world. By understanding these principles, individuals and businesses can learn to recognize when they're being influenced and how to persuade others ethically.

Influence 195
article thumbnail

How to Leverage AI for Smarter Decision Making as a Leader

Lead from Within

As a leader, you can harness these tools to gain a deeper understanding of your organization’s performance, market trends, and customer behavior. By leveraging predictive analytics, you can anticipate market shifts, customer preferences, and potential challenges, allowing you to proactively adjust your strategies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Ways You Can Market Yourself Effectively

Strategy Driven

A lot of marketing advice discusses ideas based on your business including how to maximize sales or get the most out of your employees. As much as improving your company is important, you’ve got to remember how essential marketing yourself is, too. This is the first step you need to take when looking at ways to market yourself.

article thumbnail

Digital Marketing Mantra for Advertisers

Strategy Driven

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. Where you used to define personas and find the right publication or TV programme that fit your audience, it seems that these rules don’t apply to the online world. This is, for most advertisers, the absolute darling of digital marketing.

article thumbnail

Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. When you buy vanity phone number , it is crucial to carefully evaluate its compatibility with the brand’s messaging, emotional appeal, and ability to appeal to the intended audience.

Brand 89
article thumbnail

Since when was marketing not human-centric?

Strategy Driven

This constantly moving frontier of knowledge has a powerful impact on marketing and ensures that we can never consider it mastered. The product or service that is powered by an authentic message and provides the most utility to it’s consumers without compromising the human and ethical side of it’s message, will prevail. The other 11%.

article thumbnail

How to Increase Your Ability to Connect with Your Customer

Strategy Driven

To help your business connect with your customer, here are a few ideas: Research your Target Audience. So, it makes sense to research your target audience. The more you can learn, the more you can develop better marketing material and improve communication between yourself and the customer too.