Skip Prichard

MARCH 3, 2021

Based on four years of global quantitative research, the book explores the tectonic shifts in consumer sentiment that have come about due to extreme technological immersion. “Leadership in this digitally distracted world demands a new kind of leader. This lack of trust extends into the world of technology, as well.

Brand 121

Brand Storytelling Trends Content 121

Leading Blog

MAY 4, 2020

Just like story beats in a movie script, which is meant to evoke responses from the audience, a story in the context of pitching to investors should consist of certain beats that are meant to elicit their reaction. Typically, it is about your team, market opportunity, technology/product, or market results/ traction.

Tips 318

Tips Entrepreneur Hammer Venture Capitalist 318

Harvard Business Review

FEBRUARY 10, 2016

Tools like Skype, Slack, and old-fashioned email are convenient and a bit addictive. How technology is changing the way we work. There was an opportunity to help these people gain a broader audience, especially an audience of well-connected “agents” who could bring their ideas into the spotlight.

B2B 8

B2B Emotional Intelligence Tools Audience 8

Harvard Business Review

OCTOBER 5, 2018

As fashionable as it is, “data science” is not a business objective or a learning objective in and of itself. ” It doesn’t necessarily refer to any particular technology, method, or value proposition. Predictive analytics isn’t a technology you simply buy and plug in.

Objective 10

Objective Software Business Objectives Learning-by-Doing 10

Harvard Business Review

JUNE 5, 2018

Like many technology companies, DataStax competes with some of the world’s largest enterprises for top talent. For example, each week we have an extended leadership meeting with 12-14 participants in nine cities, half of whom may be co-located. By Billy Bosworth, CEO, DataStax. That meant creating regional offices. Enhance It.

Content 8

Content Survey CEO Engineering 8

Harvard Business Review

FEBRUARY 19, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. An intimate and specific knowledge of the channels that are most effective in reaching a product’s target audience is critical.

Company 8

Company Management Objective Engineering 8

Harvard Business Review

MAY 18, 2015

Research has shown that executives with social CEOs say their CEOs’ social media presence makes them feel inspired (52%), technologically advanced (46%), and proud (41%). For example, even in 2013, Scottish fashion brand Lyle & Scott put out a call for a new CEO on Twitter. Companies don’t want to be left behind.

Media 8

Media CEO Video Chief Executive Officer 8

Harvard Business Review

JUNE 8, 2018

” Little did they know that the business they founded, Vineyard Vines, would become a darling of the fashion industry and a household brand name around the country. This principle has always been a priority for the leadership team at Vineyard Vines and it is still top of mind today.

Retail 8

Retail Apparel Engineering Audience 8

Strategy Driven

JUNE 22, 2012

More than 80 percent of what one sees and hears is clever, informative, research-based, sensibly executed and intended to orient target audiences toward marketplaces. Direct mailings to niche audiences. Their words overstate, get into the media and are accepted by audiences as fact. We Make Money the Old Fashioned Way.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

DECEMBER 12, 2017

Deep in the golden corn fields of Iowa, technology is transforming life on the farm. But FarmLogs is not your typical technology start-up, and its founders, Jesse Vollmar and Brad Koch, are not your typical Silicon Valley-style entrepreneurs. Nevertheless, on December 14, FCC leadership has scheduled a vote to eliminate these rules.

Policies 8

Policies Content Long-term Operations 8

Skip Prichard

NOVEMBER 13, 2019

We have technology to potentially alleviate the time pressure, yet that same technology can also be part of the problem. The latest, greatest powerful technologies have contributed to our feeling increasingly powerless.” The latest, greatest powerful technologies have contributed to our feeling increasingly powerless.”

Politics 78

Politics Power Self-aware Short-term 78