N2Growth Blog

AUGUST 22, 2010

When there’s enough intrigue to keep a film crew busy, enough &# ah-ha&# moments for disconnected CEOS, and enough shock and dismay to satisfy a nationwide TV audience then I submit to you that the issue we’re discussing today is a very real one…Many CEOs are simply out of touch with their businesses.

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Blog Gordon CEO Consultative 417

Strategy Driven

AUGUST 1, 2019

Take advantage of technology. Modern technology and the internet have opened up increasing opportunities for small business owners and freelancers. All businesses can now advertise their products and services to a worldwide audience on major selling platforms like Amazon and eBay.

Succession 13

Succession How To Film Audience 13

Harvard Business Review

OCTOBER 11, 2012

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.

Film 15

Film Franchising Budgeting Audience 15

Harvard Business Review

OCTOBER 11, 2012

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.

Film 15

Film Franchising Budgeting Audience 15

Strategy Driven

NOVEMBER 15, 2010

resonate : Present Visual Stories that Transform Audiences by Nancy Duarte Resonance Causes Change By leveraging techniques normally reserved for cinema and literature, resonate reveals how to transform any presentation into an engaging journey. Here’s some advice on how to create messages that people really remember.

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Tips Audience Newsletter Armstrong 62

Harvard Business Review

JUNE 23, 2016

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.

Bond 8

Bond Productivity Products Advertising 8

Strategy Driven

MARCH 31, 2011

Concepts which have changed names over the years… Peep show | film arcade | silent films | talkies | movies | cinema | video. Marketing can be either inward or outward. Companies undergo marketing campaigns to promote products and services to potential customers. Toilet paper. Bathroom tissue. Aluminum foil.

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Transportation Consultative Film Strategic Planning 65

Harvard Business Review

APRIL 9, 2018

The first thing they should know is that not all technological change is “disruptive.” Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves. It appealed to a niche of film nerds.

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Disruptive Innovation Innovation Business Model Human Capital 11

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. More than 80 percent of what one sees and hears is clever, informative, research-based, sensibly executed and intended to orient target audiences toward marketplaces. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

APRIL 9, 2014

Ed Catmull is a co-founder and the longtime head of Pixar Animation Studios, which struggled for 10 years from its founding in 1986 until the runaway success in 1995 of its first feature film, Toy Story. Does this create pressure to adopt the same technology or the same processes? In his new book Creativity, Inc. Why is that?

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Creativity Film Management Short-term 10

Strategy Driven

JULY 27, 2019

What you need to note is that you’re trying to reach for an audience that, put simply, may not have a clue who you or your company are. This takes very little time and can be filmed with a camera at your desk. Drawing Attention to the Video. How do you use video to transform the cold prospecting experience? Sean founded vidREACH.io

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Video Gordon Film Creativity 10

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

FEBRUARY 21, 2014

In fact, Fallon "deliberately walked the audience through who he was, who his supporting stars were and what kind of show he was going to do," writes Poniewozik. The whole film is a celebration of this powerful brand, of the universe of products it has created, and the legions of fans it has acquired.

Film 8

Film Audience Brand Self-aware 8

Harvard Business Review

OCTOBER 22, 2013

Think about who would be a constructively critical audience, and who can provide access to other valuable contacts, from potential customers, suppliers, and strategic partners to financiers, publicists, and other professional service vendors. Recruit a well-known community member or industry influencer as your first board member.

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Entrepreneur Film Long-term Information 8