Women on Business

JANUARY 11, 2011

Know the TV’s market. Tell the producers how you are going to be able to help their audience. In order to get booked on TV, you need to have the right marketing materials. Media etiquette is just as important as the pitch. Pitching the Media Correctly Part 1 of 7 It doesn’t matter whether you’re a.

Press Release 157

Press Release PR Discount Magazine 157

Women on Business

JANUARY 22, 2011

Use social networking as a powerful way to engage your audience, share your expertise, increase your “validity&# as a provider in your chosen field, and build your community of clients on the web. What if you don’t have the time or inclination to dedicate resources to this type of marketing?

Press Release 100

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In the CEO Afterlife

FEBRUARY 12, 2012

Remember it’s all about them – the need for audience centricity. Prepare properly for public platforms – speeches, media and crisis handling. Give them a damn good listening to – the inspiring effect of listening leaders. Stand up to stand out – you need a point of view. Use the power of stories as the superglue of messages.

Fashion 197

Fashion Crisis Audience Entrepreneur 197

Women on Business

NOVEMBER 23, 2010

Evaluate how your services are packaged for your specific audiences. Many of my medical group clients, assume “expensive advertising” when they hear the term “marketing.” When asked “how do you market your practice?” Looking at your company from your clients’ eyes will give you perspective on what’s important to them.

Press Release 157

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In the CEO Afterlife

JANUARY 30, 2012

These pundits command impressive social media audiences, and while it is gratifying that people are interested in their perspectives and insight, the ongoing leadership mania underscores the significant gap between principle and practice.

McCarthy 212

McCarthy Leadership Crisis Management Sports 212

Marshall Goldsmith

FEBRUARY 8, 2018

Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Formerly a leader in the automotive, retail, restaurant, media innovation and consulting industries. Deborah Borg – Chief Human Resources & Communications Officer, Bunge Limited.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Women on Business

JANUARY 24, 2011

To test service, put yourself in the shoes of your audience’s experience. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Cultivate the local media. Media builds like blocks: one exposure stacks atop another. Design stems from USE.

Press Release 100

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Strategy Driven

APRIL 3, 2014

The best Healthcare Executive Resumes outline human capital management, profitability successes, market share increases in addition to their impressive academic and association credentials that will generate the most calls for interviews. You must appeal to all of these audiences.

Tactics 51

Tactics Execution Pharmaceuticals Human Capital 51

N2Growth Blog

DECEMBER 1, 2019

Needing a way to capture and document this event, I recruited Dan Evans , our Chief Marketing Officer , to join me on a journey that would span over 42,000 miles on four continents ( 11 countries total, including stops ) to interview and record sessions with experts in the science and art of leadership. Individual ownership.

Globalization 280

Globalization Leadership Conference Diversity 280

Harvard Business Review

SEPTEMBER 11, 2012

But the pervasive influence of social media on the work world demands change in the way employers motivate and communicate with talent. We've seen success with a novel approach to talent engagement: an integrated HR-Marketing strategy that teams Marketing's brand messaging savvy with HR's internal perspective and expertise.

Marketing 8

Marketing Brand Benchmarking Marketing Strategy 8

Strategy Driven

AUGUST 18, 2021

As remote work is exceedingly conventional now, companies have started to hire human resources from all around the globe. Alongside creating task forces, companies also improve their digital presence and recruit social media influencers to become their ambassadors. But in recent times, that has changed.

Globalization 98

Globalization Tips Outsourcing Strategy 98

Harvard Business Review

FEBRUARY 26, 2013

At a time when most media formats were distinct and channels of communication to various specialized audiences more direct, the company saw value in managing relations with each of its stakeholders largely in isolation. And marketing and communications may be measured by numbers of impressions: what scale of customers can they reach?

Company 8

Company Metrics Audience Human Resources 8

HR Digest

FEBRUARY 18, 2020

Productivity apps are in heaps and bounds on the market, but very few cater to the ever-evolving needs of the human resources departments. People, Business, Human resource management, Recruitment, Teamwork, strategy and leadership Concepts. Interaction with the audience has never been so fun!

Productivity 101

Productivity Products Management Conference 101

Harvard Business Review

JULY 9, 2014

While many human resources managers cite structural issues like the skills gap as a key explanation, recruitment strategy plays a crucially important role. But transparency can be a huge advantage from a recruiting perspective – especially if the company is offering compensation packages at the market rate or better.

Company 8

Company Tactics Open-book Audience 8

Harvard Business Review

NOVEMBER 21, 2012

Your personal participation in social media and your company's participation are so effective for finding the right candidates that I believe you should do something drastic: stop broadcasting new jobs entirely. I'd give you my contact information, but if you don't know how to find me through social media.). _. More >>.

Media 8

Media Participative Learning-by-Doing Audience 8

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate.

Brand 50

Brand Tips Media Customer Loyalty 50

Women on Business

JANUARY 24, 2011

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. Magician, comedian and dark arts expert TELLER (Penn & Teller), is the director and other co-writer.

Press Release 150

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Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

AUGUST 22, 2011

They were internally focused, their speed-to-market was down, and they couldn't find a good balance between serving customers well while making healthy margins. Build behavior based on market and customer insights. Use 21st-century media and be unexpected. Most executives recognize how important their employee audience is.

Strategy 15

Strategy Education Content Storytelling 15

Women on Business

JANUARY 13, 2011

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. 9) Define your universe of clients Brainstorm ways to market your business online and truly dominate your defined, targeted universe.

Press Release 145

Press Release Discount Content Directory 145