Strategy Driven

FEBRUARY 29, 2024

Here are five compelling reasons why incorporating branded merch into your marketing mix is a smart move: 1. When your logo is printed on everyday items such as T-shirts, mugs, or tote bags, it turns your customers into walking billboards, exposing your brand to a wider audience. So, why wait?

Merchandising 94

Merchandising Brand Customer Loyalty Marketing Mix 94

Strategy Driven

JANUARY 25, 2024

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. From the boardroom to the frontlines, businesses must continually adjust to changing market dynamics and evolving consumer preferences.

Tactics 105

Tactics Sample Loyalty Management 105

Harvard Business Review

JULY 15, 2014

Making these past and present narratives accessible to current and future audiences is an important role because it captures the spirit of the organization and uses that to develop an even stronger brand. Given the skills and span of responsibility required, this function should sit in the marketing department.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

AUGUST 9, 2016

Marketing analytics such as demand forecasting, marketing attribution models, market mix modeling, and media budget optimization. But innovations in market research are changing the game. Surveys are also useful if marketers find themselves in an internal debate about two campaign concepts.

Survey 8

Survey Content Marketing Marketing Mix 8

Harvard Business Review

OCTOBER 10, 2014

Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers. The rationale is that brands own their own social channels and audiences, then try to earn sharing and word-of-mouth. Marketing Media Social media' Social media is usually treated as owned and earned.

Media 8

Media B2B Disintermediation Content 8