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003: 5 Steps to Creating a Communication Plan

Engaging Leader

SEPTEMBER 14, 2012

Members (audience/stakeholder). Discussion of Communication Analysis Phase vs. Communication Planning Phase is described excellently in chapter 6 of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia. Video: How to Use a Stakeholder Analysis to Identify Audience Members.

RACI 153
RACI Planning Stakeholder Analysis Audience 153
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How Media Companies Can Boost Ad Revenues

Harvard Business Review

FEBRUARY 28, 2013

For example, media companies know not just that a visitor was checking out shoes or skirts on their site; they know whether the style was racy or traditional, and whether the product was a knock-off or a designer. Encourage audience interaction. Advertisers just don't have that information, and they'll pay to get it.

Media 8
Media Company Advertising RACI 8
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