Engaging Leader

SEPTEMBER 14, 2012

Communication Planning Phase is described excellently in chapter 6 of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia. RACI Matrix: Useful for determining whether each stakeholder is Responsible, Accountable, Consulted, or Informed. See the explanation on Wikipedia.

RACI 153

RACI Planning Stakeholder Analysis Audience 153

Jesse Lyn Stoner Blog

AUGUST 20, 2012

Conflicting Loyalties. Create a RACI chart. Create a decision-making model that identifies who will make which kinds of decisions (similar to the RACI chart – in fact this will be easier to do if you have created a RACI chart). Understand you are part of a team, whether or not you all report to the same person.

RACI 208

RACI Management Project Restructuring 208

Harvard Business Review

FEBRUARY 28, 2013

For example, media companies know not just that a visitor was checking out shoes or skirts on their site; they know whether the style was racy or traditional, and whether the product was a knock-off or a designer. Good content isn't enough; follow up with tailored email programs promoting offers and rewards for engagement and loyalty.

Media 8

Media Company Advertising RACI 8