Strategy Driven

JANUARY 25, 2024

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. From the boardroom to the frontlines, businesses must continually adjust to changing market dynamics and evolving consumer preferences.

Tactics 105

Tactics Sample Loyalty Management 105

Strategy Driven

SEPTEMBER 2, 2019

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. Where you used to define personas and find the right publication or TV programme that fit your audience, it seems that these rules don’t apply to the online world. Out with the Old. Take display and video ad formats, for example.

Advertising 57

Advertising Marketing Audience Video 57

Tanveer Naseer

FEBRUARY 12, 2013

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. Always understand the marketing mix between digital marketing and digital branding.

CPA 261

CPA Organization Succession ROI 261

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. By testing your marketing campaign, you gain more time, money and experience for future projects. Has Email Marketing Become Obsolete? Even though we are bombarded with thousands of emails per.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Harvard Business Review

JULY 15, 2014

Early last year, I helped craft a presentation for a gathering of senior managers at a clothing company. Given how fashionable storytelling is today, you’d think every market-centered company would have a person like this on staff to manage the collective memory of its brand.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

AUGUST 9, 2016

Marketing analytics such as demand forecasting, marketing attribution models, market mix modeling, and media budget optimization. Surveys are also useful if marketers find themselves in an internal debate about two campaign concepts.

Survey 8

Survey Content Marketing Marketing Mix 8

Harvard Business Review

OCTOBER 10, 2014

Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers. The rationale is that brands own their own social channels and audiences, then try to earn sharing and word-of-mouth. Marketing Media Social media' Social media is usually treated as owned and earned.

Media 8

Media B2B Disintermediation Content 8