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Explainer Video for Your Business: Do You Really Need It?

Strategy Driven

Each second, the internet is flooded with thousands of videos. A study predicts that this year 2021, 80% of the total internet traffic will be from videos. This means you’re missing out on a massive opportunity if you’re not using video in your business. The answer lies in an explainer video. What Is an Explainer Video?

Video 109
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Job roles within video production

Strategy Driven

Over recent years within the United Kingdom, video production has become an effective way for brands to market themselves and tell their brand story. A lot of work and effort goes into producing a video for a business; therefore, it requires a team of talented people. One of the main roles within video production is that of a director.

Video 74
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Why Your Brand Needs To Invest In Video

Strategy Driven

If you’re not already on YouTube train and making the most of video marketing for your business, then you need to get a move on and get involved before your business gets left behind. Video is well worth putting your time into. Video is well worth putting your time into. Video Is More Engaging.

Video 108
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Do You Know Your Target Audience? How to Do Stakeholder Analysis [video]

Engaging Leader

An effective communication strategy includes all 5M components: Mission/Measurement, Members, Messages, Media, and Manager/Champion Support. (We ” It is a simple exercise that you can complete as an individual or group to identify which audience members have a stake in your communication/leadership issue.

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4 Tips On How to Design a Presentation that Will Impress Your Audience

Strategy Driven

For most people, the sole idea of standing in front of an audience, presenting something, is terrifying. How you arrange them and which visuals you use can have a huge impact on the audience’s engagement, as well as the presenter’s success. Let’s see some tips for the visual elements in your presentation. Sum things up.

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Do You Understand Your Target Audience? How to Use an Empathy Map [video]

Engaging Leader

In 2011, Time magazine named it one of the 25 Most Influential Business Management books of all time. ” Here is how I apply this to leadership communication: Get to know your audience … the various types of stakeholders you are hoping to influence. In this video, I show an example of how to use the Empathy Map.

Audience 100
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221: Simple Visual Story (SVS) Model for Effective Communication | with Matthew Pierce

Engaging Leader

SVS increases the effectiveness of videos, graphics, and other types of communication and education tactics to inspire trust and drive action. Be clear about the target audiences and the outcomes you are seeking. Use an image, analogy, or a “word picture” to associate with something already familiar to the audience. .

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