Strategy Driven

FEBRUARY 29, 2024

Here are five compelling reasons why incorporating branded merch into your marketing mix is a smart move: 1. When your logo is printed on everyday items such as T-shirts, mugs, or tote bags, it turns your customers into walking billboards, exposing your brand to a wider audience. So, why wait?

Merchandising 95

Merchandising Brand Customer Loyalty Marketing Mix 95

Harvard Business Review

JULY 24, 2015

Publishers are relying on successful retreads like Harper Lee and Dr. Seuss, whose names alone will sell books, and authors who come to them with a pre-existing “platform,” i.e., a built-in audience. This “show-me-your-audience” skepticism may be a smart move. Build their own brand and audience.

Short-term 8

Short-term Long-term Audience Brand 8

Strategy Driven

NOVEMBER 13, 2019

However, you should not miss out on the following must-haves while designing a marketing communication plan for your company. Identify Your Target Audience. If you don’t have in-depth information about your audience, you can’t expect any of your marketing campaigns to be successful or even come close to the desired results.

Marketing 11

Marketing USP Strategy Audience 11