Strategy Driven

FEBRUARY 29, 2024

Here are five compelling reasons why incorporating branded merch into your marketing mix is a smart move: 1. When your logo is printed on everyday items such as T-shirts, mugs, or tote bags, it turns your customers into walking billboards, exposing your brand to a wider audience.

Merchandising 94

Merchandising Brand Customer Loyalty Marketing Mix 94

Strategy Driven

JANUARY 25, 2024

From the boardroom to the frontlines, businesses must continually adjust to changing market dynamics and evolving consumer preferences. Unleashing the Potential of Product Sampling Beyond being a mere giveaway, product sampling stands as a potent marketing tool , facilitating a direct and personal connection with the target audience.

Tactics 105

Tactics Sample Loyalty Management 105

Strategy Driven

SEPTEMBER 2, 2019

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. Where you used to define personas and find the right publication or TV programme that fit your audience, it seems that these rules don’t apply to the online world. This is, for most advertisers, the absolute darling of digital marketing.

Advertising 57

Advertising Marketing Audience Video 57

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Tanveer Naseer

FEBRUARY 12, 2013

including digital marketing success. The digital marketing promise has always included the ability to measure the impact of your online marketing dollars. Delivering on this promise has been a challenging activity that many leaders grapple with when measuring digital marketing benchmarks for success.

CPA 261

CPA Organization Succession ROI 261

Harvard Business Review

JULY 15, 2014

Given how fashionable storytelling is today, you’d think every market-centered company would have a person like this on staff to manage the collective memory of its brand. Given the skills and span of responsibility required, this function should sit in the marketing department. But in my experience, not many do, and that’s a shame.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

MAY 9, 2013

You can''t throw a marketer down a flight of stairs these days without hearing terms like real-time bidding, big data, retargeting and native advertising tumbling off of his tongue. It''s beginning to make social media, mobile marketing and plain-old digital advertising seem somewhat antiquated. The Consumer.

Media 8

Media Marketing Advertising Marketing Mix 8