Women on Business

DECEMBER 2, 2010

For some, say children (most likely his primary target audience), Buddy is an elf. It’s essential that your brand be built on key strengths that mirror the needs, wants, desires of your target audiences. What insights have you discovered about your target audiences that are ultimately driving your business?

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N2Growth Blog

NOVEMBER 17, 2010

But the audience was oh-so quick to grab their phones and tweet/IM/Facebook about what they were watching. In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality.

Media 419

Media Blog Audience Ryan 419

Women on Business

JANUARY 11, 2011

Know the TV’s market. Tell the producers how you are going to be able to help their audience. In order to get booked on TV, you need to have the right marketing materials. To draft a pitch that brings results, follow these steps: 1. When drafting your pitch, don’t make it salesy. Make it informative and entertaining.

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N2Growth Blog

DECEMBER 7, 2010

If you don’t have the time to make blogging a priority the effort will end in frustration for both you and your audience. You Have Someone To Say It To : Make sure that there is a viable audience for your content. Mike Myatt from N2Growth has this interesting blog entitled “To blog or not to blog“ [.]

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N2Growth Blog

NOVEMBER 8, 2010

A person could either take several minutes to explain the evolution of technologies, mediums, shift in content paradigms, engagement practices and market dynamics that came together to make the Internet a more valuable and efficient space, or they could just utilize &# social media&# as a descriptive aid to make the connection.

Blog 360

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Women on Business

DECEMBER 17, 2010

I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan. But Oh My Gosh!

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Women on Business

JANUARY 22, 2011

Use social networking as a powerful way to engage your audience, share your expertise, increase your “validity&# as a provider in your chosen field, and build your community of clients on the web. What if you don’t have the time or inclination to dedicate resources to this type of marketing?

Press Release 100

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Women on Business

NOVEMBER 23, 2010

Evaluate how your services are packaged for your specific audiences. Many of my medical group clients, assume “expensive advertising” when they hear the term “marketing.” When asked “how do you market your practice?” Looking at your company from your clients’ eyes will give you perspective on what’s important to them.

Press Release 157

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N2Growth Blog

AUGUST 22, 2010

When there’s enough intrigue to keep a film crew busy, enough &# ah-ha&# moments for disconnected CEOS, and enough shock and dismay to satisfy a nationwide TV audience then I submit to you that the issue we’re discussing today is a very real one…Many CEOs are simply out of touch with their businesses.

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Blog Gordon CEO Consultative 417

Harvard Business Review

JANUARY 21, 2015

Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment. Many marketers have built their careers on following a series of highly detailed plans based on copious data.

Agility 8

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N2Growth Blog

MAY 26, 2010

While I'm certain the post will resonate with those who have served, it is my hope it will reach beyond that audience and provide insights that will be meaningful to a broader constituency. link] mikemyatt Hi Mark: Thanks for your comment and the kind words, but most of all thank you for your service. Thanks Mark. link] Gordon R.

Leadership 284

Leadership Gordon Blog Brand 284

Harvard Business Review

MARCH 11, 2016

Marketers are used to thinking and speaking in demographics , since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities among customers. Yes, families with different incomes, or with younger and older kids, make somewhat different technology purchases.

Marketing 8

Marketing Marketing Strategy Audience Media 8

Harvard Business Review

JANUARY 19, 2012

I've been on both sides of public relations. For years, I wrote a syndicated technology column for the Chicago Tribune. Now, I run a consulting firm that focuses on clients' marketing efforts, helping them craft the strategy and language to create critical masses of loyal customers. They knew me, my work, and my audience.

PR 15

PR Press Release Public Relations Media 15

Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

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Harvard Business Review

AUGUST 22, 2013

The rise of these brand influencers has spawned quite a bit of buzz in recent months for companies thinking this could enhance their marketing campaigns. Since Nestlé had sponsored the conference, it was seen as a manipulative and disingenuous public relations move. Customers Marketing Technology' Compensate them.

Influence 10

Influence Marketing Brand Sample 10

Harvard Business Review

JUNE 23, 2016

product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel. Audiences are increasingly skeptical. And it’s particularly true when audiences like the film or show. According to PQMedia, the U.S.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

OCTOBER 7, 2016

Few things are more damaging to a brand’s reputation than a hack in the headlines, and in the event of a public security incident, it’s highly likely that the Chief Marketing Officer (CMO) and the Chief Security Officer (CSO) will be the first people the CEO looks to and says “What do we do now?”

Planning 9

Planning Company Crisis Brand 9

Harvard Business Review

MARCH 3, 2015

” Companies measure the market results of their sales investments. Consider: The most common metrics for evaluating social media are likes, tweets, reviews, and click-through-rates (CTRs) for online ads — not cause-and-effect links between the medium and market results. There is justifiable skepticism about this data.

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. At the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth. Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers.

Media 8

Media B2B Disintermediation Content 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

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Marketing Content Audience Brand 105

Harvard Business Review

OCTOBER 13, 2014

The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. While it is easy to categorize business as in line with the free market and progressives as anti-market, the reality is far more nuanced.

Business Model 9

Business Model Hotels Venture Capitalist Transportation 9

Women on Business

JANUARY 24, 2011

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. Magician, comedian and dark arts expert TELLER (Penn & Teller), is the director and other co-writer.

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N2Growth Blog

OCTOBER 6, 2010

Now that Bill will probably never speak to me again, here are the few gems that he passed along to the audience: Get better every day you live. Social Media is not about technology – it’s about communication. In a world where everything is connected, anything is possible. Leaders make the news, they don’t report it.

Blog 360

Blog Brand Media Influence 360

Harvard Business Review

MARCH 18, 2016

The digital marketplace has created a business imperative that every company be — in some way — a technology company. Even the aspects of marketing that aren’t traditionally thought of as being tech-driven, such as event marketing and mail campaigns, now are. Align your vision.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

N2Growth Blog

OCTOBER 21, 2010

You see it is precisely by not attempting to steamroll, manipulate or outsmart others, that you’ll be able to effectively convey your message even to an audience that might not otherwise be willing or receptive.

Blog 419

Blog Gordon Learning-by-Doing Open-book 419

Harvard Business Review

JULY 1, 2014

Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing along) relevant information, ideas, and entertainment that customers will value. The success of content marketing has radicalized the way companies communicate.

Content 9

Content Marketing Brand Public Relations 9

N2Growth Blog

JANUARY 18, 2011

What made this presentation so powerful was it was more than just an act put on for the benefit of the attendees, it was completely authentic and the audience knew it. This is a relatively new client, but I can tell you beyond a shadow of a doubt his positivity sets the tone for the entire organization and has produced incredible results.

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Leadership CEO Blog Learning-by-Doing 420

Women on Business

JANUARY 13, 2011

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. 9) Define your universe of clients Brainstorm ways to market your business online and truly dominate your defined, targeted universe.

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Harvard Business Review

SEPTEMBER 4, 2012

Social tools were enabling everyday people to break through traditional barriers to connect, build their audiences and careers and get more creative than ever before. Word of mouth is still the best form of marketing. These are social ideas, not social media or social marketing. In the early days of what was called Web 2.0,

Senge 8

Senge Efficiency Airlines Follow-up 8

N2Growth Blog

OCTOBER 7, 2010

A great presenter and story-teller, Joe has complete command of his subject matter and gave the audience actionable instruction on how to create influence. Joseph Grenny - Joe spoke about the need for, and power of influence. Most notably he did it very well. My favorite quote by Steve was: “ Great ideas invade people.&#

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Blog Blue Ocean Strategy Collins Video 353