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The New Psychology of Business Models

Ask Atma

for business models draws on the work of several very bright entrepreneurs and thinkers, including: Alex Osterwalder, Steve Blank, Eric Ries, and Ash Maurya. As technology-satellites, cellular networks, etc…- made the transmission and reception nearly instantaneously, this float collapsed. It begins with a different starting point.

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Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. what people we seek to engage – our target audience(s). what we believe in – our defining values.

Brand 9