Remove Agility Remove Audience Remove Ries Remove Technology
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Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. what people we seek to engage – our target audience(s). what we believe in – our defining values.

Brand 8
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The New Psychology of Business Models

Ask Atma

model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. As technology-satellites, cellular networks, etc…- made the transmission and reception nearly instantaneously, this float collapsed. A/B testing.