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How B2B Marketers Can Get Started with Social Media

Harvard Business Review

Many B2B CEOs still believe that social media isn’t right for them. But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation.

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What to Do When You’re Returning to a Company You Used to Work For

Harvard Business Review

” For both workers and employers, the boomerang represents “a positive development,” says Karen Dillon, coauthor of several best-selling titles, including How Will You Measure Your Life? Case Study #1: Reestablish yourself as a senior leader in the organization by being generous with your knowledge.