Strategy Driven
AUGUST 5, 2021
Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your B2B marketing strategy must include customer testimonial videos. Case Study Video.
The Horizons Tracker
JULY 29, 2021
“This year’s study shows that executives across industries and around the world are investing in the digital maturity of their organizations,” the authors say. That’s the finding of research from INSEAD that has informed a new guide to B2B digital transformation. Use digital technology to enrich the customer experience.
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Harvard Business Review
JUNE 16, 2014
One of your goals is to develop your team’s capacity to give feedback and help people get used to articulating how they feel the team is doing.” The objective is to “provide closure on the team and also determine what each member needs to do to further develop,” she says. Case study #2: Focus on empowering your team.
Harvard Business Review
AUGUST 21, 2012
On the contrary, they may become the most powerful tools yet developed to raise the productivity of high-skill knowledge workers — the kind of workers who help drive innovation and growth, and who are going to be in increasingly short supply. The total potential value at stake in these sectors is $900 billion to $1.3 trillion annually.
Harvard Business Review
JUNE 21, 2012
Thus, at this point, it is unable to develop and innovate the sort of software that could realize the full potential for customer advocacy and engagement on its platform. For the most part, they haven't yet developed the skills necessary to build such genuine engagement. Here are some of the possibilities for Facebook advocacy apps.
Harvard Business Review
JUNE 7, 2016
When you’re developing your personal management style, you should observe how others lead , according to Ibarra. Case Study #1: Focus on the opportunity and set small, achievable goals. Case Study #2: Emulate successful role models and exhibit strong body language. Watch and learn.
Harvard Business Review
APRIL 16, 2013
But in my experience, visibility is rarely the real issue (especially with B2B companies selling bigger-ticket, complex services and products). To find out if this is the case, a good place to start is with what I call the True Value Test : Take a representative sample of your organization''s priority target customers.
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