N2Growth Blog

NOVEMBER 30, 2010

The problem with many sales organizations is that they still operate with the same principles and techniques they were using in the 60′s, 70’s and 80’s. Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale.

Blog 409

Blog Ryan B2C Brand 409

Strategy Driven

APRIL 10, 2019

Since good private label manufacturers only operate B2B (and don’t compete with their customers B2C), they can offer a wide range of products and unique product customization options. Buying private label products from an experienced private label manufacturer makes extending a product range more cost-effective.

Productivity 50

Productivity Products Brand B2C 50

Harvard Business Review

MAY 18, 2018

B2B companies are struggling with a loss of control over the customer experience (CX) today. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners. B2B leaders know that customer experience is the gateway to growth.

B2B 8

B2B Strategy Company Content 8

Harvard Business Review

APRIL 2, 2015

B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. B2B marketers, on the other hand, have shied away from the idea, instead approaching selling as a rational, numbers-driven process where the best value proposition wins.

B2B 8

B2B Consensus B2C Customer Loyalty 8

Miles Anthony Smith

NOVEMBER 7, 2019

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. A deep understanding of ABM in B2B is its super-power. They are on top of the latest trends in SEO, SEM and copywriting strategies.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. About one quarter of these CCOs formerly held operations positions. Three-fourths of those we examined sit on the executive management team within the company.

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game.

B2B 14

B2B Airlines Travel Stage-Gate 14

Harvard Business Review

APRIL 29, 2016

applications pushed technology to address B2B market requirements. Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. Overwhelmingly, those IoT 1.0

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time. Yet the payoff is huge.

B2B 13

B2B Chemicals Analysis B2C 13

Harvard Business Review

NOVEMBER 20, 2018

” The intention was right, but there was no operational impact. All of these examples are B2C. If your business is B2C, the train is about to leave the station. If you’re B2B, the train is parked in the station, but it’s leaving soon. I made a couple mistakes along the way.

B2C 10

B2C Energy Marketing B2B 10

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Self-management: Being a PM can be incredibly stressful. Company Fit.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

JUNE 23, 2015

Tech titans such as Google and Amazon are working to connect more and more types of objects to the web by offering mobile interfaces for managing just about anything. Railway operators and wind farm owners were among the first to deploy the concept. That lag poses dangers.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

OCTOBER 21, 2013

The managers who express this idea in our simulated competitive games aren’t thinking of some simple shelving-units-on-wheels format – the kind of oversized salesman’s bag that’s been hauled out to prospects for decades. It has made me think I should consider it more closely, and share it more broadly.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

DECEMBER 15, 2017

Based on our experience of working with numerous companies operating in India across different industries, we find that a simple yet powerful four-step framework helps companies effectively prioritize markets in the country: Step 1: Measure risk-adjusted opportunity. Step 2: Measure operating environment.

Strategy 8

Strategy Operations Policies Environment 8

Harvard Business Review

JUNE 20, 2018

About the Research These insights stem from a three-year study (2015-18) in which 102 interviews were conducted with multinational executives, startup entrepreneurs, accelerator managers, government officials and industry experts in China and India, chiefly in the cities of Bangalore, Beijing, and Shanghai.

Incubator 8

Incubator Company Policies B2C 8

Harvard Business Review

JULY 30, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

FEBRUARY 12, 2015

For a long time, there has been a clear split between business software (often called Enterprise or B2B ), and consumer software (B2C, or simply “products”). That split is increasingly irrelevant. Describe an incremental path towards success.

Software 8

Software Supply Chain B2C Education 8

Harvard Business Review

SEPTEMBER 22, 2011

In most larger companies, you'll need to generate roughly 200+ responses per operating unit per period. Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. The company's managers felt helpless and frustrated.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. I recently employed this principle with a large asset management firm. Beside each operator was a large pile of partially assembled furniture. However, management was not convinced. You must slash the price of your product or service by 50%.

Disruptive Innovation 8

Disruptive Innovation Hotels B2C Price 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. One important way to focus the effort is by managing the sales pipeline together. “It

Marketing 8

Marketing Guidelines B2C Analysis 8