Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. It’s generals that craft military tactics, so it must be your executives that develop a business strategy. The following is a guest post by Adrian Davis. Leadership is the driving force of strategy.

Strategy 267

Strategy CRM Development Document 267

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. It’s generals that craft military tactics, so it must be your executives that develop a business strategy. The following is a guest piece by Adrian Davis. Leadership is the driving force of strategy.

Strategy 267

Strategy CRM Development Document 267

Strategy Driven

JUNE 9, 2014

The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. The old way of selling is dead.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Miles Anthony Smith

NOVEMBER 7, 2019

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. A deep understanding of ABM in B2B is its super-power. If you want your B2B content to be great, invite your community to participate.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

NOVEMBER 20, 2018

All of these examples are B2C. If your business is B2C, the train is about to leave the station. If you’re B2B, the train is parked in the station, but it’s leaving soon. But, full service means handoffs between humans, it means haggling. Buyers have become much less patient, and less forgiving of friction.

B2C 12

B2C Energy Marketing B2B 12

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

OCTOBER 6, 2015

Every B2B and B2C company should employ hurdle discount tactics such as couponing, price matches, rebates, and periodic sales to serve customers who wouldn’t otherwise purchase there. Depending on the level of competition, hurdles can be used as a defensive or offensive pricing tactic.

Discount 8

Discount Retail Price B2C 8