Harvard Business Review

NOVEMBER 20, 2018

I’ve been using the sales funnel for 28 years, my whole career. ” By the end of a quarter, she had wrung every ounce of energy out of marketing, and we started the next quarter from a standstill with no momentum and no leverage. It is highly efficient at capturing, storing, and releasing energy. clu/Getty Images.

B2C 11

B2C Energy Marketing B2B 11

Harvard Business Review

MARCH 7, 2011

We recently hosted at frog design a group of mid-career executives who are in the Global Executive MBA program at the IESE Business School in Barcelona. This means bundled solutions where you provide an end-to-end package, especially for B2B companies. Last year the focus was on how customers were becoming more demanding.

Innovation 14

Innovation B2B Price Trends 14

Harvard Business Review

MAY 24, 2017

In contrast, today’s scarcest resource is your human capital, as measured by the time, talent and energy of your workforce. Time, whether measured by hours in a day or days in a career, is finite. Energy, too, is difficult to come by. Recognize and reward good management of time, talent, and energy.

Human Capital 15

Human Capital Management Company ROCE 15